Joanne E. Brunn, Ph.D.

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Joanne E. Brunn, Ph.D. serves as Chief Executive Officer of XLerant, www.xlerant.com, provider of cloud-based budgeting, forecasting and reporting solutions for small and mid-sized businesses. She holds an MBA in Finance as well as a PH.D in Human Sciences.

Why Budgeting Should Be a Strategic Planning Imperative

Strategic planning is unquestionably a critical initiative for the short- and long-term success of any business, no matter the size. Companies spend hours evaluating opportunities and challenges, establishing key objectives, and developing the right tactics to meet them. And yet budgeting—the detailed allocation of the organization’s most valuable resources against those objectives—often remains an entirely separate, once-a-year event.
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