Samantha Paxon

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Samantha Paxson is the Chief Marketing & Experience Officer of CO-OP Financial Services, a financial technology company for 3,500 credit unions and their 60 million members. She is the architect of the company’s go-to-market strategy, managing the ways CO-OP’s brand experience is delivered through message, product and value chain. Samantha is also the founder of THINK by CO-OP, an innovation content platform empowering the evolution of mission-driven financial services.

Keys To Digitally Transforming Legacy Organizations

As business leaders, winning the hearts and most importantly, the trust of people means transforming the ways we think, innovate, behave and deliver. To thrive in this new space, legacy businesses must examine and adapt their engagement and marketing practices.
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