Samantha Paxon

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Samantha Paxson is the Chief Marketing & Experience Officer of CO-OP Financial Services, a financial technology company for 3,500 credit unions and their 60 million members. She is the architect of the company’s go-to-market strategy, managing the ways CO-OP’s brand experience is delivered through message, product and value chain. Samantha is also the founder of THINK by CO-OP, an innovation content platform empowering the evolution of mission-driven financial services.

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