Scott Couvillon

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Scott Couvillon is CEO of advertising agency Trumpet, where he is responsible for brand transformation, strategy development and analytics.

When It Comes To Purpose, Most Brands Fail. Here’s How Not...

For most companies, there is little emotion inherent in the practical reality of what they make, do or sell—which makes having purpose as a context for product all the more critical.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Confidence Continues To Slide In September As Labor, Washington And Covid Worries Grow

Chief Executive’s latest poll finds U.S. CEOs increasingly concerned that labor shortages and Biden-era policies will stall chances to rebound from the pandemic.