Susan Stern

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Susan Stern is president of Stern Strategy Group, a strategic communications firm based in Iselin, NJ, that specializes in brand growth.

Safeguarding Corporate Reputation In The Age Of Social Activism

In the age of social activism powerful forces are fueling a fundamental shift, not only in the influence of social media but also in the rise and fall of brands and leaders.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Optimism Falls To 12-Month Low In October

Chief Executive’s latest reading of CEO sentiment shows growing number of CEOs disillusioned with short-term economic recovery, as list of issues disrupting business continues to grow.