Susan Stern

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Susan Stern is president of Stern Strategy Group, a strategic communications firm based in Iselin, NJ, that specializes in brand growth.

Safeguarding Corporate Reputation In The Age Of Social Activism

In the age of social activism powerful forces are fueling a fundamental shift, not only in the influence of social media but also in the rise and fall of brands and leaders.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

In Poll, Majority of CEOs Say Hybrid Work Is Here to Stay for 2022. Full Virtual? Not so Much

Almost all the CEOs we surveyed in May say they will work in at least partially hybrid mode for the rest of the year—versus just 7 percent who said they'd be fully remote.