What if you could bring the discipline and precision of process, structure and metrics to the demand side of your business in the same way you use them on the supply side of your business? And, what if the results continuously increased revenues, margins, and profits?
Although manufacturers may not have a legal duty to police their distributors for counterfeit products, they have an economic interest in doing so. But for now, the best protection consumers have against falling victim to counterfeit trade is the ensure, to the best of their ability, that all of their purchases are made through manufacturer-authorized channels.
In the early 2000s, Dow Corning recognized that silicone was starting to become a commodity and that they needed to rethink their business strategy. The company's new business model was a complete shift from where they had found success in the past, but it was a shift that created a brand new market and customer base for the manufacturer.
CEOs with established businesses are faced with the difficulty of prioritizing innovation and growth. How do you stay true to the mission of the business while at the same time growing its share in the marketplace? Know your strengths and employ people whose skills will make up for your weaknesses.
As CEO of International Paper, CEO John Faraci helped the $25 billion company (with an EBITDA of $3.3 billion) have its best fourth quarter in a decade. What's the first thing he monitors each morning? Safety -- it's "a good indicator of product quality, morale, housekeeping and costs."