Today's tough economy demands more intense scrutiny of investments in innovation. Innovation is no longer sufficient in itself, but rather there is a new desire for metrics with which to measure success. But can you really measure ROI based on corporate investment?
BASIC RESEARCH, NOW AT RISK, NEEDS MAJOR ATTENTION.
The U.S. must invest more in R&D and universities to retain its best and brightest.
Corporate VC arms fund smaller companies with big ideas.
12Page 2 of 2