Category: Research & Development

Pharma CEOs Grapple With Huge R&D Costs

It’s not easy being a pharma CEO. The industry is currently taking a PR beating for raising the prices of its drugs, and not just for new medicines, but also ones that have been in the market for decades. But pharma CEOs counter that it’s increasingly tough to cover R&D expenses, though they are finding other ways to mitigate costs, including slashing other types of expenses and buying competitors.

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Examining the ROI of R&D

Today’s tough economy demands more intense scrutiny of investments in innovation. Innovation is no longer sufficient in itself, but rather there is a new desire for metrics with which to measure success. But can you really measure ROI based on corporate investment?

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