- Authentically share insight and information.
- Encourage and support feedback.
- Take responsibility for developing readership.
- Invest the time in thoughtfully reflecting on blog topics.
- Post at least once a week.
- Outsource the writing task. Your own voice is critical.
- Be self-serving. Avoid corporate-speak.
- Be too formal.
- Abuse the trust of customers, employees or readers.
- Be boring.