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How to Re-Invent a 60-Year-Old Company

Replacing a founder-entrepreneur and transforming the business at the same time is no small matter.

What is behind your acquisition of AMX?
Bank of America worldwide, Deutsche Bank, Goldman Sachs, IBM, Boeing and a lot of the three-letter government agencies are using Harman enterprise automation. And no, it’s not like ERP (enterprise resource planning) software. We leave that to SAP. It is basically data and video management. If the CEO of Deutsche Bank wants to communicate to all employees worldwide, he will want to do WebEx, video and audio conferencing. We will manage that. We’re the engine. We supply the network hub and the switching of audio and video. And we do the security encryption—the digital signage. That’s a big deal.

“How do we pull more people from the machine we have, and how much risk can we take? That’s a challenge. I’m not saying I have an answer for that. But it’s something I think about a lot these days.”

For example, when you go into any Apple store, when you see the digital signage, (the numbering)—each store has probably 50 terminals—[we manage] what is shown on the televisions in one store versus the rest of the stores worldwide through our hub and our network.

So you’ve become a software company.
In many ways. There’s no change to strategy, but directionally, Harman is going to be a leader in all three connected spaces: the connected home, the connected car and the connected enterprise. We’re also heavily invested in [the] cloud and cybersecurity. Cars were never designed to be used as computers, so they don’t have any safety layers to protect from the bad guys, the hackers. With more and more devices on cars and greater computer power, there are risks and vulnerabilities that we hadn’t considered until now.

So we have designed the software and have shared it with many car companies, and it’s based on very similar structure of what banks do—in fact, what I used to do in my former company. When you supply a nuclear power plant or a pharmaceutical plant, you build in safety layers to keep the bad guys out.

What’s the biggest challenge you face going forward?
My biggest challenge is the bench; it’s the people. We’ve grown very fast in the last couple of years. Do we have enough people who can manage this fast, breakneck speed of growth? Hiring people from outside takes time to indoctrinate them in our culture. How do we pull more people from the machine we have, and how much risk can we take? That’s a challenge. I’m not saying I have an answer for that. But it’s something I think about a lot these days.


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