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Join Rosen Hotels & Resorts Founder and CEO, Mr. Harris Rosen and his team to learn how employers can be innovative and deliver top-notch health and wellness programs to employees. Gain actionable strategies to move away from traditional benefit plan designs and implement novel models that deliver timely care at the right place and time, put the purchaser/employer in control of healthcare spend, demand transparency, and significantly improve outcomes.

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Person with laptop and stethoscope

CEOs, CFOs, and corporate leaders are constantly under pressure to provide accountable, transparent, and high-quality healthcare for their workforce.

Additionally, the current economic times, the pandemic, and the Great Resignation have posed bigger challenges to employers with respect to driving down costs and retaining talent.

How can employers revamp their healthcare strategy to avoid wasting money on unnecessary, low-value care and enhance the overall employee experience? In this webinar, gain actionable strategies to move away from traditional benefit plan designs and implement novel models that deliver timely care at the right place and time, put the purchaser/employer in control of healthcare spend, demand transparency, and significantly improve outcomes.


  • Deliver affordable care: Discuss how organizations can break away from the status-quo and provide inexpensive, high-quality care to employees
  • Determine key strategies to sustain healthy behaviors
    • Examine the impact of maintaining a healthy workforce on retention, presenteeism, and the company’s bottom line
  • Hear perspectives on how employers are effectively integrating direct contracting, primary care, and virtual care models into their plan design to deliver quality care
  • Explore transparent, value-driven partnerships that focus on an individual’s healthcare needs and cost containment


Harris Rosen

Harris Rosen
Founder, President, and Chief Operating Officer, Rosen Hotels & Resorts

Innovative, generous and a giant in the hospitality industry, Harris Rosen almost needs no introduction. As the founder, president and C.O.O. of Rosen Hotels & Resorts, Harris Rosen took a chance on one hotel in the 1970’s, a chance on himself, and it paid off. Now, the Rosen name stands tall on seven Orlando-area hotels and multiple foundations benefitting children in underserved communities, warriors taking cancer head-on and even people in other countries hit hard by disasters.

Mr. Rosen created RosenCare, an innovative, award-winning insurance plan that not only gives associates and their families comprehensive coverage but pays for 90% of all medications. In the process, it is estimated to have saved his privately-owned company approximately 500-million dollars and counting since its inception. Along with RosenCare, he established the Rosen Medical Center, which offers employees and their loved ones top-notch medical care and wellness programs, on-campus and while on-the-clock.

Mr. Rosen also created the Tangelo Park and Parramore preschool programs which provide free preschool to children ages 2, 3 and 4 in those underserved communities. These initiatives have been lauded for their excellence in preparing students and providing a stable learning environment from which to start their educational journey. When those students graduate high school, college or vocational school scholarships are there for them covering tuition, books and room & board and other expenses.

Just this year alone, Mr. Rosen has earned Leadership Florida’s LeRoy Collins Lifetime Achievement Award for going above and beyond to improve the lives of all Floridians, the United Negro College Fund (UNCF) Champion of Education award and the Healthcare Revolutionary award presented by the Healthcare Revolution Conference among others.

Kenneth Aldridge

Kenneth A. Aldridge Jr., RN, BSN, MS-HAS
Director of Health Services, Rosen Medical Center & RosenCare

Kenneth began serving Rosen Hotels and Resorts (RHR) as a triage nurse in 1998. Since then he has climbed the ranks of the Rosen Hotels Healthcare Services department, now known as RosenCare. Not long after Kenneth’s promotion to Medical Center Administrator, he completed his Master’s degree in Health Services Administration at the University of Central Florida where he has served as an adjunct professor since 2012 in an effort to train up future health service administrators in excellence and with a different mindset.

In 2008, Kenneth earned the role of Director of Health Services making him responsible for serving the over 5700 covered lives of the RHR employees and their dependents. He spends his workdays involved in strategic planning, contracting, budgeting, community relations, quality assurance, program development, reporting, compliance programs, presentations, government relations, recruitment, claims reviews, utilization review, and much more.

In 2012, Kenneth led a team in planning, designing and implementing a new 12,000 sqft Rosen Medical Center, A Place for Healing and Wellness. Kenneth integrated physical therapy, digital x-ray, Dexascan, ultrasound, sleep studies, chiropractic care, dietetics, and a full fitness center into the Medical Center to comprehensively meet the patient’s needs onsite. These and many more cost-containment efforts have saved the RHR over $500 million since its inception.

Kenneth has truly found his niche in healthcare administration. Years of cultivating relationships between Rosen Hotels and Resorts and the Central Florida healthcare community have allowed Kenneth to grow the Rosen Medical Center and RosenCare while improving patient access to health services. In 2019, RosenCare was asked to lead and manage the onsite health center and all the health services of a local Central Florida municipality. Kenneth and the RosenCare team have saved this municipality nearly $6 million in their first year. They continue to strive towards providing the highest quality care at the most affordable price with the greatest amount of convenience for the patient not only for the RHR covered lives, but also those they care for in other public and private companies they serve through RosenCare.

Additionally, Kenneth serves on the planning team for the annual Rosen Hotels Health and Benefits Fair, he is a graduate of Rosen Hotels and Resorts Management Training Program and the Certified Leader Program. He is a member of the American College of Healthcare Executives and Medical Group Management Association (MGMA). In 2011, Kenneth was honored as an Outstanding Health Administrator by the Orlando Business Journal, and in 2012, Kenneth was honored to receive the College of Health and Public Affairs Outstanding Alumni Award from the University of Central Florida. Additionally, Kenneth serves on the board of directors for a few healthcare organizations.

Ashley Bacot

Ashley Bacot
President, ProvInsure

Ashley Bacot, President of ProvInsure, has a Bachelor of Science degree in Risk Management and Insurance from Florida State University. Ashley has played an integral role in helping Rosen Hotels & Resorts develop a cutting edge self-insured healthcare model to include an on-site primary care facility. This program has reduced the company’s healthcare costs to a mere fraction of its competitors while at the same time provides benefits that are far superior.

Ashley has been instrumental in attracting national attention to this model with visits from the Chairman of the Congressional Subcommittee on Health, Katie Couric at CBS News, Fox and Friends and CNN to mention a few. This very model has saved Rosen Hotels & Resorts over $450 million since its inception and it could reduce the nation’s healthcare cost by $1.5 trillion annually.

Ashley has become a sought after speaker at conferences on the topic of healthcare reform and maximizing ROI of on-site employee healthcare clinics.

Ashley is married to his wife Cathy with whom he has two children Erin and Casey. Ashley is a native Floridian and has lived in Central Florida for over 30 years and is actively involved in community volunteering including, but not limited to, Canine Companions for Independence, Runway to Hope and the American Cancer Society’s Relay for Life.

Karen van Caulil


Karen van Caulil
President and CEO, Florida Alliance for Healthcare Value

Karen van Caulil, PhD, joined the Florida Alliance for Healthcare Value in 2011 as the President and CEO. She leads this nationally recognized business coalition on health representing 90 public and private sector employers, overseeing all activities and operations including research projects, educational programs, conferences, and member engagement. Dr. van Caulil previously served in leadership positions for the University of Central Florida College of Medicine and the Health Council of East Central Florida.

A respected leader in her field, Dr. van Caulil represents the Florida Alliance’s mission and work locally, regionally, and nationally, actively serving on numerous boards, advisory committees, and workgroups for organizations such as the National Alliance of Healthcare Purchaser Coalitions, Catalyst for Payment Reform, Florida’s Agency for Health Care Administration, the Florida Department of Health, and many others. Dr. van Caulil leads the Florida Alliance’s involvement with The Path Forward for Mental Health and Substance Use. The Florida Alliance serves as one of eight Regional Employer-Stakeholder Engagement Teams in the country.

Dr. van Caulil graduated from Duke University with a Bachelor of Sciences degree in Biology and completion of the “Science, Technology and Human Values” degree program. She received a Master of Science in Public Health in Health Policy and Administration from the University of North Carolina at Chapel Hill and an interdisciplinary Doctorate in Public Affairs from the University of Central Florida. Dr. van Caulil was named “Outstanding Alumni” from the University of Central Florida’s College of Health and Public Affairs in 2012 and under her leadership, the Florida Alliance received the Member Leadership Award from the National Alliance of Healthcare Purchaser Coalitions in 2018.

Dan Bigman


Dan Bigman
Chief Content Officer, Chief Executive Group

Dan Bigman is Editor and Chief Content Officer of Chief Executive Group, publishers of Chief Executive, Corporate Board Member,, and StrategicCFO360. Previously he was Managing Editor at Forbes and the founding business editor of


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Strategic Planning Workshop

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Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns.  They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning.  Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process.  This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented.  If you are ready for a Strategic Planning tune-up, select this workshop in your registration form.  The additional fee of $695 will be added to your total.

To sign up, select this option in your registration form. Additional fee of $695 will be added to your total.

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Limited space available.

To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

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10:30 - 5:00 pm
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General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.

To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.