Exelon: Prizing Entrepreneurship
Few industries would qualify as more old-line and conventional than the Rust Belt electric-utility business. But Chicago-based Exelon has emerged from that with a pace-setting big-to-small strategy that belies its traditional roots.
Last year, for example, Exelon invested in two local startups “that have had a real impact for us,” Sonny Garg, the company’s chief information and innovation officer said in 2014. ADMCi is a “design thinking” school, and the other new Exelon partner, AKTA, is a mobile-development company that since has been recognized as an Inc. 500 company.
internal questionnaires, and it is impacting the culture.”
“We’re looking to drive a culture of innovation, develop emerging technologies and work with entrepreneurs,” explains Brian Hoff, Exelon’s director of emerging technology. “We’ve even shown the board our program. From a high-level program with board-level visibility, down into the weeds with specific startups—everything weaves together.”
One successful “weed patch” for Exelon has been an annual program it began in 2013 called “Dancing with Startups,” in which the company hosts emerging startups at a smattering of cities across the country for a day of presentations and partnership discussions. It offers prize money for the best ideas and business models, and it has brought some of the entrepreneurs into the company “to try out their products and technologies,” Hoff says.
“If we think there’s an investment opportunity, we have an investment arm, and after we’ve piloted something and seen that it has value, we can make an equity investment,” he says. That’s how ADMCi and AKTA got on Exelon’s radar. Or sometimes there’s a good fit within Exelon. Or maybe the startup is more interested in strategic advice than cash.
Hoff notes that the process already has produced a steady deal flow. Exelon’s courting of outside innovators also has raised the company’s esteem in the eyes of its own employees, based on
internal questionnaires, and is “impacting the culture,” he says.
Of course, there are dangers for the company in plunging so dramatically into the exciting new realm of the startup: Garg recently resigned to join one of the startups in which Exelon invested, Uptake, a data-analytics company.