The revenue stream includes more than $68 million in direct business travel spending, the study noted, including sponsorships, media, league operations and ancillary events. A separate pre-event study by PwC forecast $220 million total direct visitor spending by companies, fans, media and NFL operations.
About 70,000 fans spent $2,000 to $3,000 dollars each to attend the game, according to Stanford University economist Roger Noll. Bay Area hotels sold most rooms out well in advance, with demand driving prices up as much as 600%.
Nationally, the event triggered over $15.3 billion in consumer spending, estimates the National Retail Federation; that total is $1 billion more than last year. Beer consumption rises dramatically every year; an estimated 50 million cases are sold Super Bowl week every year.
Advertising of course is a main feature of the event. Promising a viewership of at least 189 million viewers, CBS sold 30-second ads at a $5 million rate, exceeding last year’s figures by $400,000. At that rate, the broadcaster generated about $450 million in revenues.
Much of the Super Bowl’s impact defies ROI analysis. “Super Bowls help showcase a city and its facilities,” said BGTA’s chief economist, Kenneth McGill. “What the Super Bowl does is turbo charge an entire georgraphic area. Suddenly hotels that may have been partially full are sold out months in advance. Every activity gets ratcheted up—from restaurant books, car service, catering and event locations.”
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.
