Tag: marketing tech
With so much consolidation in the tech space, CEOs and CMOs are once again faced with the age-old dilemma – should an organization buy a suite or best-of-breed marketing solution?
Fjuri CEO Thom Gruhler talks about how his experience as a CMO has influenced him as CEO and the things CEOs need to know about marketing and technology.
Learn which marketing technology trends are impacting poor financial performance, and what CEOs can do to remedy problem areas.
Start thinking now about how you can prepare your business to harness emerging marketing technology and move to the front edge of the wave.
CEOs who embrace a deliberate approach and maintain a customer focus to their marketing tech investments and adoption will emerge as leaders in their respective industries.