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4 Tips for Creating a Successful Digital Transformation

There’s a lot riding on digital transformation. It could be the future of your business. However, the sheer velocity and invasive nature of digital disruption can be overwhelming to many organizations, as can piloting strategies to address it. Rather than keeping up with the status-quo, CEOs must act fast to get ahead of it.

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BlueGrace’s Social Media Ambassadors

More companies are turning to the true last frontier of social-media use in business: allowing employees to leverage social media on behalf of the company. BlueGrace Logistics, for instance, encourages all 160 staffers at its $150-million Riverview, Florida-based company to use LinkedIn, Facebook, Twitter and other social media to talk about the company and its services and to mingle such ...

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Checklist: Is Blogging Right for You?

If you can answer “Yes” to four or more of the following questions, chances are you will enjoy and succeed at blogging. Do you enjoy writing and have a knack for it? If it’s a burden to write a staff announcement, blogging is probably not for you. Y/N _____ Are you a thought leader? Do you write articles, publish op-ed ...

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Do’s and Don’ts for CEO Bloggers

Do Authentically share insight and information. Encourage and support feedback. Take responsibility for developing readership. Invest the time in thoughtfully reflecting on blog topics. Post at least once a week. Don’t Outsource the writing task. Your own voice is critical. Be self-serving. Avoid corporate-speak. Be too formal. Abuse the trust of customers, employees or readers. Be boring.

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The Risks of CEO Blogging

The risks of CEO blogging are low but ever-present. Here are some of the potential downsides: Compliance. There is always the risk of saying something inadvertent that will create problems. Competition. It’s easy to predict who will be the most loyal readers of a CEO’s blog: the competition. They will pick the blog apart for clues on new products, company ...

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