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ChiefExecutive.net

Andy Cunningham

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Andy Cunningham is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), and the host of the popular podcast Marketing Over Ice. She also helped Steve Jobs launch the Macintosh.

Strategy

There Are Only 3 Types Of Companies In The World. Which...

Andy Cunningham

Positioning lies at the center of every decision you make, from your go-to-market strategy, to the skill set you seek in your hires, to the way you invest precious resources.

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