Andy Cunningham

Andy Cunningham
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Andy Cunningham is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), and the host of the popular podcast Marketing Over Ice. She also helped Steve Jobs launch the Macintosh.

There Are Only 3 Types Of Companies In The World. Which...

Positioning lies at the center of every decision you make, from your go-to-market strategy, to the skill set you seek in your hires, to the way you invest precious resources.
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CEO Confidence Drops To Lowest Level Since 2016 Presidential Election

Our monthly reading of CEO confidence in business conditions fell sharply in December as the nation’s business leaders increasingly perceived that gathering economic and political headwinds. The CEO Confidence Index is at its lowest levels in two years.
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