Anne Bahr Thompson

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Anne Bahr Thompson is pioneer of the Brand Citizenship movement and author of “Do Good: Embracing Brand Citizenship to Fuel both Purpose and Profit“. A former executive director of strategy and planning and head of consulting at Interbrand, Anne founded Onesixtyfourth, a boutique consultancy, to integrate cultural shifts & a social conscience into brand development.

How to Leave A Legacy of Doing Good Through Brand Citizenship

Shareholder value has always been a corporation's focus. But the peak of the economic crisis in 2008, however, accelerated a nascent trend and emphasized a shift from shareholder to stakeholder value.
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