Bruce McMeekin

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Bruce McMeekin is the CEO and founder of BKM Marketing, an integrated marketing agency based in the Boston area. Bruce is a highly regarded direct marketer, serves as a judge for the ANA International ECHO Awards and other awards programs, and frequently speaks at trade events. BKM Marketing serves results-driven clients with specific specialties in creating direct marketing campaigns for banks, franchise marketers, and other industries.

Becoming An Expert Pivoter

As we deal with today’s crises and prepare for inevitable future problems, we should keep in mind the lessons of the past two years.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

August Poll Finds Surging CEO Optimism About A Potential Recovery In 2023—Or Sooner

After four months of continuous decline, our CEO Confidence Index jumped this month, as CEOs report early indications that by this time next year, the country will be in a recovery. “Business is picking up, and our clients are looking beyond 2023.”