Jonathan Byrnes and John Wass
Jonathan Byrnes is a Senior Lecturer at MIT, and Founding Chairman of Profit Isle.
John Wass is CEO of Profit Isle, a profit acceleration SaaS company with proprietary analytics that have produced sustained year-on-year profit increases on tens of billions of dollars of client revenues.
Jonathan and John are co-authors of the forthcoming McGraw Hill book, ”Choose your Customers: How to Compete Against the Digital Giants and Thrive”.
Choose Your Customer: Three Rules For Maximizing Profits
Many incumbent firms are stuck in the obsolete strategic paradigm of the fading Age of Mass Markets in which the primary goal is to maximize all revenues while minimizing all costs. Here's how to do it better.
How to Manage your Supply Chain Shock Waves
As the economy reboots in fits and starts, CEOs should expect plenty of supply chain volatility. Here's how you can prepare to better manage the chaos.
Coronavirus: Five Rules for Growing Customer Loyalty
The supply disruption from coronavirus – along with tariffs, and other factors – offers historical opportunities for companies to build or destroy customer goodwill.
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