Daron Gifford

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Daron Gifford is a partner at Plante Moran. He leads the firm's strategy and automotive industry team.

What Your Finance Chief Should Learn From Auto Industry CFOs

All companies should consider taking a page from the playbooks of automotive CFOs, who are fundamentally rethinking the way they evaluate future growth and make financial decisions.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Confidence Continues To Slide In September As Labor, Washington And Covid Worries Grow

Chief Executive’s latest poll finds U.S. CEOs increasingly concerned that labor shortages and Biden-era policies will stall chances to rebound from the pandemic.