Denise Dahlhoff
Denise Dahlhoff is Senior Researcher, Consumer Research at The Conference Board and a Senior Fellow at the Wharton School’s Lauder Institute for Management and International Studies. Previously, she was the Research Director of the Wharton School’s Baker Retailing Center and also held positions with Wharton Executive Education, Nielsen’s Marketing Analytics team, and global pricing consultancy Simon, Kucher & Partners.
An Unexpected Competitive Advantage For Businesses? Tackling Data Privacy Practices Head...
Changing some data practices, ahead of regulation, and giving consumers more control over how their personal information is shared will ultimately build long-term trust.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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