Geoff Thatcher
The Most Important Product You Can Sell In 2021
With trust in institutions at an all-time low, consumers are desperate for something to believe in. Give it to them, by staying true to your 'enduring idea.'
When Should You Tear Down Your Founder’s Legacy?
Some beloved corporate symbols, even monuments to founders, look very different through a 21st century lens. But before you erase them, make sure you understand the history.