Geoff Thatcher

Geoff Thatcher
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Geoff Thatcher is the author of The CEO’s Time Machine and Founder & Chief Creative Officer of Creative Principals, an experience design firm.

The Most Important Product You Can Sell In 2021

With trust in institutions at an all-time low, consumers are desperate for something to believe in. Give it to them, by staying true to your 'enduring idea.'

When Should You Tear Down Your Founder’s Legacy?

Some beloved corporate symbols, even monuments to founders, look very different through a 21st century lens. But before you erase them, make sure you understand the history.
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CEO CONFIDENCE INDEX

CEO Optimism Again Climbs In April Amid Soaring Vaccination Rate

Chief Executive’s latest poll of U.S. CEOs finds growing confidence in the future of the economy; most now expect rising profits, revenue, hiring and capital expenditures in the coming months.