Geoff Thatcher

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Geoff Thatcher is the author of The CEO’s Time Machine and Founder & Chief Creative Officer of Creative Principals, an experience design firm.

The Most Important Product You Can Sell In 2021

With trust in institutions at an all-time low, consumers are desperate for something to believe in. Give it to them, by staying true to your 'enduring idea.'

When Should You Tear Down Your Founder’s Legacy?

Some beloved corporate symbols, even monuments to founders, look very different through a 21st century lens. But before you erase them, make sure you understand the history.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Optimism Falls To 12-Month Low In October

Chief Executive’s latest reading of CEO sentiment shows growing number of CEOs disillusioned with short-term economic recovery, as list of issues disrupting business continues to grow.