Geoff Thatcher, Author at

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Geoff Thatcher is the author of The CEO’s Time Machine and Founder & Chief Creative Officer of Creative Principals, an experience design firm.

Brand Management

When Should You Tear Down Your Founder’s Legacy?

Geoff Thatcher

Some beloved corporate symbols, even monuments to founders, look very different through a 21st century lens. But before you erase them, make sure you understand the history.

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 *RECURSION*
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 *RECURSION*
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