Geoff Thatcher

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Geoff Thatcher is the author of The CEO’s Time Machine and Founder & Chief Creative Officer of Creative Principals, an experience design firm.

The Most Important Product You Can Sell In 2021

With trust in institutions at an all-time low, consumers are desperate for something to believe in. Give it to them, by staying true to your 'enduring idea.'

When Should You Tear Down Your Founder’s Legacy?

Some beloved corporate symbols, even monuments to founders, look very different through a 21st century lens. But before you erase them, make sure you understand the history.
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CEO CONFIDENCE INDEX

July Poll Finds CEO Confidence Rebounding To Multi-Year High 

Chief Executive’s latest poll of U.S. CEOs finds surging optimism, as buoyant consumer demand and return-to-office policies swamp inflation worries.