Joel Bines

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Joel Bines is managing director and co-head of the Global Retail Practice at the business consulting firm AlixPartners. He is the author of “The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution” (McGraw Hill, January 2022).

What You Need To Know If You’re Competing On Cost

In the 'Metail' economy, if you want to be cost competitive, you need to understand the implications that has on the way you must orient your cost structure as well as your strategy.
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