Katie McBride

Katie McBride has a robust record of developing and executing communication strategies that drive positive business results and improve internal and external reputation. Her background includes consulting and partnering with CEOs and multiple C-suite executives across numerous GM business units/functional areas; expertise and broad experience in global internal/external communications, employee engagement and crisis management and a strong international market cultural sensitivity through leading global teams.

4 Steps to Improving Profitability and Innovation through Supplier Relations

CEOs should get more involved in building supplier relationships. The benefit in doing so could go directly to the bottom line.

Women CEOs: Want to Earn a Board Seat? Advice from Those...

On November 17th, in cities around the country, leaders will participate in a “National Conversation on Board Diversity.” This annual event, led by 2020 Women on Boards, is running a national campaign to increase the percentage of women on U.S. company boards to 20% or greater by 2020.

Crisis Management: 3 CEOs that Handled Them Wrong, and 3 that...

While some of this may seem obvious, what’s not so obvious is how to implement these things correctly.

3 Ways to Gain and Maintain Employee Interest

Many strategies to gain and maintain employee interest and improve engagement involve simple behavior changes that can bring big benefits.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”


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CEO Confidence Falls To Decade Low, But Few Predict Recession

Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.