Barry Nalebuff
Barry Nalebuff is the Milton Steinbach Professor at Yale School of Management and the cofounder of Honest Tea. This essay is adapted from His new book Split the Pie: A Radical New Way to Negotiate.
In Negotiations, Give The Other Side What They Want
Shortsightedness has killed many a potentially lucrative M&A deal. Here's how to get what you want, by giving them what they want.
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