sean cunningham

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Chasing the Wrong Ad Goal: Why CEOs Should Care and How...

CEOs: Your marketing department could be chasing after the wrong advertising objective—one of ad efficiency, which tracks the proverbial set of “eyeballs” rather than the sale.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Confidence Falls To Decade Low, But Few Predict Recession

Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.