A recent Gartner survey on the role of marketing in customer experience found that, by 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago.
New companies, innovative concepts and different aircraft are changing the face of charter, jet cards and fractional ownership.
As manufacturers transition into digital organizations, they'll likely have to take a stronger interest in their social media.
Of course it’s not OK, and most CEOs would bristle at the thought. Sales professionals, talented as they may be, don’t have the perspective to formulate and implement the company strategy, and likely have no experience doing so.
While manufacturers' strategies largely concentrate on things like R&D, automation, and production efficiencies, it is becoming increasingly important to engage customers with robust digital experiences.
Linking efforts with a company means placing your brand perception in someone else’s hands. But recent research points to an 80% corporate partnership failure rate.
As mid-market companies look to innovation and technology to drive growth, they're also finding opportunities to reinvent their customer experience. Many successful mid-market companies have grown to become household names by building unique customer experiences and strongly-branded relationships.
How companies can use exceptional customer service as a key competitive advantage.
Typed your name into a search engine lately? If you haven’t—and if you don’t do so regularly—you’re doing yourself and your company a grave disservice.
Establishing a strong online advertising presence would seem like a no-brainer to most CEOs these days, whether they're running companies that are large or small, customer-facing or business-to-business.