Sales/Marketing

CEOs: the Ultimate Project Managers

In the beginning, companies sold products. Then they sold services. In recent years, the fashionable suggestion has been that companies sell experiences and solutions,...

Want To Choose The Right CMO? Three Formulas Worth A Look

Like professional athletes at the mercy of team owners always looking for the next superstar, chief marketing officers appear to have the shortest tenure...

Dear Sen. Warren: Respond to Her Letter to CEOs

We all knew this was coming. In response to The Business Roundtable's recent "Statement on the Purpose of a Corporation," presidential hopeful Sen. Elizabeth...

A Reputation Scare Can Be a Point of Transformation

Here are a few of the common traps that companies rush into when they face a reputation crisis—missing the opportunity to turn their “moment of truth” into a rapid and focused relaunch of their company.

Your Tube: How CEOs Can Become The Face Of Their Brand

Tempted to become the face of the brand? Changes in technology make it easier and cheaper than ever before. Tips from CEOs who’ve done it.

How to Forge a Unified Brand Voice

CEOs and executives at enterprise companies need to prioritize brand consistency to take on their competition and draw in loyal customers.

Progressive Insurance Stacks Success by Assembling Ad-Character ‘Network’

Progressive’s marketing-led surge, recently highlighted by ads featuring Browns QB Baker Mayfield, presumably has been key to its double-digit growth in sales and prospects over the last six years as well as a 30-percent rise in its share value so far in 2019.

Getting To The Next Level of Integration With Sales And Operations Planning

Sales & Operations Planning plays an essential role not just in tactical aspects of a company’s operation. As a strategic part of the company’s success, S&OP must be firmly ingrained in the company’s leadership and in its culture.

Even on Kickoff Day, Green Bay Packers CEO Is Thinking About ‘Titletown’

As the NFL kicks off its 100th season with the Packers vs. Bears, Packers CEO Mark Murphy's biggest concern might well be ensuring the future of Titletown, the economic-diversification project straddling iconic Lambeau Field in suburban Ashwaubenon, Wisconsin.

Food-Industry Convulsion Prompts Papa John’s To Tap Another New CEO

Rob Lynch’s move from Arby’s to become CEO of Papa John’s underscored the musical-chairs nature of life at the top of America’s food chain these days.
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CEO1000

CEO1000 Tracker

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

CEO CONFIDENCE INDEX

Washington Politics Cramps CEO Confidence In October Poll

Chief Executive’s October polling of CEOs found confidence in both the current and future business environment stagnating...
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2019 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.

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