AI In Marketing: A Tool, Not A Threat
Much ado has been made over AI’s potential negative impact on the workplace, but that noise is crowding out some big net positives.
Much ado has been made over AI’s potential negative impact on the workplace, but that noise is crowding out some big net positives.
What CEO would not give their eyeteeth for an advantage that can help their company win 25 to 53 percent of the customer decision criteria? Three recommendations.
Companies are only just beginning to scratch the surface of what AI can do for the customer experience. Some concrete suggestions for moving forward.
Sure, there’s fraud and waste in the programmatic ad system—but the biggest holes in the ad spend bucket can be plugged by marketers on their own.
Hard social media age realities mean companies had better anchor in their truest core values—or incur the wrath of stakeholders. Here’s how to identify those values and use them as a bulwark against controversy.
A look at what Target and Bud Light could have done differently—and what all companies need to learn from their experiences.
In this edition of our Corporate Competitor Podcast, Maxwell Leadership Thought Leader Don Yaeger sits down with the CEO of Virgin Voyages Tom McAlpin to discuss how to deliver unique value by learning what your audience is missing in their experience with your brand.
Coordination between sales and marketing is always important, but when the economy cools and businesses and their customers need to tighten their belts, it becomes absolutely critical.
This is no time to underestimate the revenue implications for a single customer-facing decision. Here are questions all CEOs should be asking.
Companies can expand their reach by advertising on music streaming services and podcasts, but to be successful with younger listeners, they really have to be intentional.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.