Sales/Marketing

Looking For An Edge In 2021? Broker Peace Between Sales And Marketing

About 10 percent of a company’s annual revenue is squandered when these teams work at cross purposes. Here's how to fix that.

It’s Time For Professional Services Marketers To Go Back To Zero

The pandemic has resulted in a flood of digital content, making it vital to think of ways to offer something that stands out and genuinely engages decision-makers.

7 Questions To Ask Yourself When That Really Big Customer Calls

Getting in the door of a potential blue-chip customer is a dream come true, but that dream will fast become a nightmare if you're not ready to deliver.

Just Another Day For Longtime Costco CFO

Richard Galanti shares how the big-box giant has fared in the pandemic and the decisions made both before and during that helped it thrive in a crisis.

5 Trends That Will Impact Sales Craft In 2021

Over the next five years, the rise in digital interactions between buyers and suppliers will break traditional sales models. Here are five guidelines to ensure that your business is the 'disruptor,' not the 'disrupted.'

Pandemic America Is Fertile Field for Mahindra Tractors

Trends of staying at home and migrating to the suburbs are boosting U.S. sales for India’s industrial giant.

The Value Of Meaningful Work

If employees suspect a company’s stated values are self-serving or inauthentic, motivation declines. You can’t fake meaning—people either feel it or they don’t.

Media CEOs: You Don’t Need A Crystal Ball

What brands really need is to plug into real-time data feeds that can show them how audience habits are changing and how to proactively bolster consumer engagement and loyalty.

Services Firms: Stop Chasing New Clients

Most firms will find that their time and energy is better spent on laying the foundation for deeper relationships with their current clients. Six ways to do that.

The Missing Sales Metric That Can Mean CEOs’ Success Or Failure

No matter how great your sales team is, it’s always easier and more cost effective to upsell existing customers. That's doubly true in 2020.
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CEO CONFIDENCE INDEX

CEO Confidence Continues To Climb In January

Chief Executive’s latest poll of more than 230 CEOs finds optimism in 2021 business conditions on track and steady after the tumult of 2020.