Sales/Marketing

Your Tube: How CEOs Can Become The Face Of Their Brand

Tempted to become the face of the brand? Changes in technology make it easier and cheaper than ever before. Tips from CEOs who’ve done it.

How to Forge a Unified Brand Voice

CEOs and executives at enterprise companies need to prioritize brand consistency to take on their competition and draw in loyal customers.

Progressive Insurance Stacks Success by Assembling Ad-Character ‘Network’

Progressive’s marketing-led surge, recently highlighted by ads featuring Browns QB Baker Mayfield, presumably has been key to its double-digit growth in sales and prospects over the last six years as well as a 30-percent rise in its share value so far in 2019.

Getting To The Next Level of Integration With Sales And Operations Planning

Sales & Operations Planning plays an essential role not just in tactical aspects of a company’s operation. As a strategic part of the company’s success, S&OP must be firmly ingrained in the company’s leadership and in its culture.

Even on Kickoff Day, Green Bay Packers CEO Is Thinking About ‘Titletown’

As the NFL kicks off its 100th season with the Packers vs. Bears, Packers CEO Mark Murphy's biggest concern might well be ensuring the future of Titletown, the economic-diversification project straddling iconic Lambeau Field in suburban Ashwaubenon, Wisconsin.

Food-Industry Convulsion Prompts Papa John’s To Tap Another New CEO

Rob Lynch’s move from Arby’s to become CEO of Papa John’s underscored the musical-chairs nature of life at the top of America’s food chain these days.

America’s National Parks: An Opportunity For CSR

Not much is ever made of the financial impact of the national parks, but in 2018, the National Park Service has produced $40.1 billion in economic output in the national economy. Here’s why CEOs like Subaru’s Thomas Doll see the National Park Service as more than just a CSR initiative.

Want Satisfied Customers? Spend Time with Them

Studies show that as companies become more prominent, leaders become more distant from customers. They spend more time managing the organization and investors, less time with customers. To lead a thriving, customer-focused company, the CEO has to spend time with customers.
Specht Cousins Subs

How Cousins Subs CEO Defined ‘Purpose’ In A Way That Works for Her Company

Every day a CEO might see some sort of reminder that she is supposed to be leading her company with “purpose” now, with some...

Cedar CEO On Improving Healthcare’s Major Billing Problem

Florian Otto’s terrible experience stimulated him to start Cedar, which personalizes the billing process for patients. He talked with Chief Executive about why healthcare is no different than any other industry when it comes to consumer experiences.
- Advertisement -

CEO1000

CEO1000 Tracker

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

CEO CONFIDENCE INDEX

U.S. CEOs Don’t Expect A Recession Anytime Soon

CEOs say they are still concerned with the volatility and uncertainty of global and domestic politics but find confidence in stable macroeconomic fundamentals and remain hopeful for progress on China-U.S. trade talks.
- Advertisement -

BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2019 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.

SUBSCRIBE TO CHIEF EXECUTIVE

Sign Up to Receive Chief Executive’s Magazine and e-Newsletters

Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. Subscribe here.