Sales/Marketing

Why Service Design Should be Fundamental to your Strategy

A recent Gartner survey on the role of marketing in customer experience found that, by 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago.

Innovative Companies Offer a New Way to Travel

New companies, innovative concepts and different aircraft are changing the face of charter, jet cards and fractional ownership.

4 Ways Social Media can Boost your Manufacturing Operations

As manufacturers transition into digital organizations, they'll likely have to take a stronger interest in their social media.

Is it OK for the Sales Team to Set your Strategy?

Of course it’s not OK, and most CEOs would bristle at the thought. Sales professionals, talented as they may be, don’t have the perspective to formulate and implement the company strategy, and likely have no experience doing so.

Implementing the Digital Customer Experience in the Manufacturing Industry

While manufacturers' strategies largely concentrate on things like R&D, automation, and production efficiencies, it is becoming increasingly important to engage customers with robust digital experiences.

How to Spot the Warning Signs of a Bad Branding Partnership and Avoid a...

Linking efforts with a company means placing your brand perception in someone else’s hands. But recent research points to an 80% corporate partnership failure rate.

Mid-Market Companies Can Grow Profits by Reinventing the Customer Experience

As mid-market companies look to innovation and technology to drive growth, they're also finding opportunities to reinvent their customer experience. Many successful mid-market companies have grown to become household names by building unique customer experiences and strongly-branded relationships.

Imperatives for Optimizing the Customer Experience

How companies can use exceptional customer service as a key competitive advantage.

Why CEOs Should Care About—and Manage—Their Online Reputations

Typed your name into a search engine lately? If you haven’t—and if you don’t do so regularly—you’re doing yourself and your company a grave disservice.

Beware the “Spillover” Effect: Your Online Ads Could be Helping Competitors

Establishing a strong online advertising presence would seem like a no-brainer to most CEOs these days, whether they're running companies that are large or small, customer-facing or business-to-business.
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CEO1000

CEO1000 Tracker Full List

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies (public and private).

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CEO CONFIDENCE INDEX

CEO Confidence Dims Amid Geopolitical Worry and Congress Standoff

After months of patient waiting and little change, CEO confidence is showing signs of faltering amid a...
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2017 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his success in and dedication to business, shareholders, customers and employees.

EDITOR'S PICKS

To Win at Workspaces, Blur the Edges of the Office

Gale Moutrey is head of communications for Steelcase, the world’s authority on office environments. At our upcomming CEO Talent...

What P&G Learned About Marketing From Elon Musk

While Tesla was moving ahead of the competition without spending a dime, P&G's marketing machine was watching closely.

How to Follow a Great Leader: Honeywell’s Darius Adamczyk Moves Forward

Darius Adamczyk, Honeywell International’s CEO since April, has a tough act to follow, but his priorities are optimistic and leave him lots of room for stamping his own legacy.

Meet the ‘New-Collar’ Workers in Manufacturing

Modern manufacturing no longer thinks in terms of white or blue collar—the workers it needs now are “new-collar”.