Market Engineering Drives Market Leadership: Why Tesla Is Outpacing GM In The Age Of Narrative Advantage
Market engineering is far more than clever marketing. It’s the operating system for category ownership and enduring value.
Market engineering is far more than clever marketing. It’s the operating system for category ownership and enduring value.
A careless misunderstanding of the relationship between revenue and growth leads most organizations to operate as self-limiting systems.
Adam Leipzig produced some of the most successful films of the last four decades by mastering how ideas travel through culture. In a new book, he shares what he’s learned so you can put it to use. ‘There must be a gospel, and the gospel is not the facts.’
If your feed isn’t carrying your real thinking, it’s not just noise—it’s costing you credibility and opportunity.
The companies that scale consistently are not the ones with the most heroic individual performers. They are the ones that become organizationally growth-enabled.
CEOs want to know what’s driving growth. CMOs will earn their trust by delivering the data that provides those answers, with no translation necessary.
FPG’s Geoffrey Toffetti on navigating the crisis that forced his hand, the obstacles that held back his pivot, and the lesson on pricing every scaling CEO should learn.
When CEOs lean too heavily on compensation to drive sales, they miss the bigger lever: leadership. A clear strategy and frontline coaching matter more than SPIFFs and payouts.
The Ottawa-based firm powers international brands with a full-service model that turns strategy into shelf space—and ideas into results.
In a buyer-led market with stretched sales cycles, quarterly reviews aren’t enough. CEOs need weekly pipeline visibility to make smarter decisions on hiring, product bets and GTM strategy—before revenue stalls.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.