Sales/Marketing

Tempted to become the face of the brand? Changes in technology make it easier and cheaper than ever before. Tips from CEOs who’ve done it.

CEOs and executives at enterprise companies need to prioritize brand consistency to take on their competition and draw in loyal customers.

Progressive’s marketing-led surge, recently highlighted by ads featuring Browns QB Baker Mayfield, presumably has been key to its double-digit growth in sales and prospects over the last six years as well as a 30-percent rise in its share value so far in 2019.

Sales & Operations Planning plays an essential role not just in tactical aspects of a company’s operation. As a strategic part of the company’s success, S&OP must be firmly ingrained in the company’s leadership and in its culture.

As the NFL kicks off its 100th season with the Packers vs. Bears, Packers CEO Mark Murphy's biggest concern might well be ensuring the future of Titletown, the economic-diversification project straddling iconic Lambeau Field in suburban Ashwaubenon, Wisconsin.

Rob Lynch’s move from Arby’s to become CEO of Papa John’s underscored the musical-chairs nature of life at the top of America’s food chain these days.

Not much is ever made of the financial impact of the national parks, but in 2018, the National Park Service has produced $40.1 billion in economic output in the national economy. Here’s why CEOs like Subaru’s Thomas Doll see the National Park Service as more than just a CSR initiative.

Studies show that as companies become more prominent, leaders become more distant from customers. They spend more time managing the organization and investors, less time with customers. To lead a thriving, customer-focused company, the CEO has to spend time with customers.

Every day a CEO might see some sort of reminder that she is supposed to be leading her company with “purpose” now, with some...

Florian Otto’s terrible experience stimulated him to start Cedar, which personalizes the billing process for patients. He talked with Chief Executive about why healthcare is no different than any other industry when it comes to consumer experiences.