Business leaders can feel besieged by the pressure of shifting public expectations. The companies that will not only survive but thrive in these uncertain times need to deploy five key strategies to move beyond business as usual.
In the 'Metail' economy, if you want to be cost competitive, you need to understand the implications that has on the way you must orient your cost structure as well as your strategy.
Three ways to use science-based tactics to redefine brands and persuade consumers to embrace them.
It’s not enough to know what your customers want anymore; you’ve got to anticipate their needs—and deliver. CEOs share their tactics.
Four critical KPIs to measure the impact of your public relations efforts.
They aren’t all the same. For better—and long-term—profitability, make sure you’re going after the customers you need today.
If you’re a business leader with big dreams and a big need for talent but you don’t have the McKinsey draw? Good news: You don't have to. But take a lesson for two rom The Firm's playbook.
Having an influencer endorse your product seems like a great idea, but when messages go south, both companies and endorsers may be on the hook.
New research shows that what we knew about 88% of consumers is no longer reflective of who they are now. For CEOs, this could be a worry—or a tremendous opportunity.
The 2021 Purpose Power Index revealed a new "5 Ps" for brands in the age of purpose—plus four principles companies should adopt to highlight purpose.