Learn how operationalizing the sales force can help create consistency, transparency and predictability in the sales function.
Going through a reset every two to four years with a new sales leader is likely to keep a company in the same cul-de-sac of underwhelming value.
Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.
Fjuri CEO Thom Gruhler talks about how his experience as a CMO has influenced him as CEO and the things CEOs need to know about marketing and technology.
Learn which marketing technology trends are impacting poor financial performance, and what CEOs can do to remedy problem areas.
Today, many CMOs are more than qualified to fill the chief executive role, with deep experience in digital business data analytics and thinking creatively to connect with customers and achieve goals.
AT&T and Novartis CEOs quickly apologized for working with President Trump’s business associate Michael Cohen. This was a wise move.
Chris Gernon is founder and CEO of Fugitives, a Los Angeles-based marketing agency with a “we-can-fix-it” attitude that fills in the gaps when companies need help.
Start thinking now about how you can prepare your business to harness emerging marketing technology and move to the front edge of the wave.
It’s critical to master the intersection of service and technology, providing customers with multiple paths to match their needs and preferences.