Sales/Marketing

New Data Shows How The Pandemic Disrupted Companies’ Higher Purpose

The 2021 Purpose Power Index revealed a new "5 Ps" for brands in the age of purpose—plus four principles companies should adopt to highlight purpose.

The Not-So-Secret Secret To A Successful Business: Your Customers

Four tips to improving customer connection with your brand.

Discovering The Lost Art Of Communication

If communication is so important, and we are more interconnected than ever before, then why are most managers and leaders so bad at it?

How One CEO Won Over Customers By Changing Perspective

By shifting more of the focus on partnerships, rather than just products, the company was able to create lifelong customers.

When It Comes To Purpose, Most Brands Fail. Here’s How Not To.

For most companies, there is little emotion inherent in the practical reality of what they make, do or sell—which makes having purpose as a context for product all the more critical.

For David’s Bridal, Marrying Online With Bricks-and-Mortar Is A Commitment

CEO Marcum says brands need to be collaborative, streamlined and nimble to succeed in today’s omnichannel world.

How Leaders Can Proactively Protect Their Online Reputations

As much as 70% of a company’s reputation is attributable to the perception of its CEO—and what you don't know can hurt you. A case study in rep repair.

Lessons From Bibi & Jerry’s Political Crunch

Navigating the new age of conscious capitalism is not for the faint of heart. Before speaking up, CEOs should know the pitfalls to avoid.

Is Your Front Office Driving Customers Away?

If so, it's probably not just a front office problem. As CEO, you can reinforce a three-step approach to ensure your front line is keeping customers happy.

Rethinking Sales Compensation Strategies

Sales compensation practices changed overnight with the pandemic, but the systems used to support the objectives stayed the same for a majority of companies, according to a survey of more than 200 CEOs.
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Optimism At Lowest Level Since Fall Of 2019

Chief Executive’s November CEO Confidence Index shows optimism among America’s CEOs on the decline, as their rating of business conditions one year out drops to two-year low.