Sales/Marketing

Companies Embrace Unifying Aspects Of Olympics As Timely Marketing Platform

Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning

How A Cultural Anthropologist Can Help You Strengthen Your Loyal Customer Base

A cultural anthropologist can help CEOs think more like the customer.

How to Leave A Legacy of Doing Good Through Brand Citizenship

Shareholder value has always been a corporation's focus. But the peak of the economic crisis in 2008, however, accelerated a nascent trend and emphasized a shift from shareholder to stakeholder value.

Capacity Planning For Customer Success

How do you approach capacity planning for customer success? There are a lot of moving parts to building a profitable model.

Marvin Windows CEO Paul Marvin Looks To Overhaul The Customer Experience

Paul Marvin, the fourth-generation CEO of Marvin Windows and Doors, is introducing innovations in how the company goes to market.

Integrating The Customer And Employee Experience

Customer experience and employee experience are now inextricably linked, and your customer experience is only as good as your employee experience. What can CEOs do about it?

3 Things CEOs Should Expect From Marketing In 2018

To compete and win in 2018, here are 3 key marketing trends every CEO should ensure their CMO is staying on top of.

It’s Time To Up Your Measurement Game

As a CEO cognizant of both the cyber risks as well as the potential, you have been used to certain data metrics for managing your enterprise, but perhaps it’s time to rethink your strategy.

Setting Your Marketing Strategy Up for Success in 2018

To most effectively decide how much money to spend on marketing and to ensure a level playing field with competitors, it’s important to examine the top marketing objectives, tactics and spend across the B2B landscape.

Marketing Tech Investment Trends For 2018

The role of marketing continues to change and everyone wants and expects an Amazon or Netflix experience. With so many options, where should smart CMOs (and CEOs) spend their budgets in 2018?
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CEO1000

CEO1000 Tracker Full List

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

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CEO CONFIDENCE INDEX

CEO Confidence Continues At A Record High In January

More than 250 CEOs of U.S. companies told Chief Executive last week that they expect overall business conditions 12 months from now to be “very good,” ranking them 7.62 out of 10.
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2017 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.

EDITOR'S PICKS

How A Former Accenture CEO Turned A Failing Leadership Into Growth

This former CEO's first year was a disaster until he shifted everyone's focus to create a customer-centric organization. What happened after that went directly to the bottom line.

What P&G Learned About Marketing From Elon Musk

While Tesla was moving ahead of the competition without spending a dime, P&G's marketing machine was watching closely.

How to Follow a Great Leader: Honeywell’s Darius Adamczyk Moves Forward

Darius Adamczyk, Honeywell International’s CEO since April, has a tough act to follow, but his priorities are optimistic and leave him lots of room for stamping his own legacy.

Meet the ‘New-Collar’ Workers in Manufacturing

Modern manufacturing no longer thinks in terms of white or blue collar—the workers it needs now are “new-collar”.