Sales/Marketing

Do You Have A Customer Selection Problem?

They aren’t all the same. For better—and long-term—profitability, make sure you’re going after the customers you need today.

What Every Leader Can Learn From McKinsey About Employer Branding

If you’re a business leader with big dreams and a big need for talent but you don’t have the McKinsey draw? Good news: You don't have to. But take a lesson for two rom The Firm's playbook.

Product Endorsements Gone Wild: Traps For Unwary Companies

Having an influencer endorse your product seems like a great idea, but when messages go south, both companies and endorsers may be on the hook.

The Great Mindset Shift: What’s Driving Buying Values Post-Pandemic?

New research shows that what we knew about 88% of consumers is no longer reflective of who they are now. For CEOs, this could be a worry—or a tremendous opportunity.

New Data Shows How The Pandemic Disrupted Companies’ Higher Purpose

The 2021 Purpose Power Index revealed a new "5 Ps" for brands in the age of purpose—plus four principles companies should adopt to highlight purpose.

The Not-So-Secret Secret To A Successful Business: Your Customers

Four tips to improving customer connection with your brand.

Discovering The Lost Art Of Communication

If communication is so important, and we are more interconnected than ever before, then why are most managers and leaders so bad at it?

How One CEO Won Over Customers By Changing Perspective

By shifting more of the focus on partnerships, rather than just products, the company was able to create lifelong customers.

When It Comes To Purpose, Most Brands Fail. Here’s How Not To.

For most companies, there is little emotion inherent in the practical reality of what they make, do or sell—which makes having purpose as a context for product all the more critical.

For David’s Bridal, Marrying Online With Bricks-and-Mortar Is A Commitment

CEO Marcum says brands need to be collaborative, streamlined and nimble to succeed in today’s omnichannel world.
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Confidence Jumps At Start Of 2022

Chief Executive’s January CEO Confidence Index poll shows growing CEOs optimism about future business conditions, with their rating hitting a six-month high.