They aren’t all the same. For better—and long-term—profitability, make sure you’re going after the customers you need today.
If you’re a business leader with big dreams and a big need for talent but you don’t have the McKinsey draw? Good news: You don't have to. But take a lesson for two rom The Firm's playbook.
Having an influencer endorse your product seems like a great idea, but when messages go south, both companies and endorsers may be on the hook.
New research shows that what we knew about 88% of consumers is no longer reflective of who they are now. For CEOs, this could be a worry—or a tremendous opportunity.
The 2021 Purpose Power Index revealed a new "5 Ps" for brands in the age of purpose—plus four principles companies should adopt to highlight purpose.
Four tips to improving customer connection with your brand.
If communication is so important, and we are more interconnected than ever before, then why are most managers and leaders so bad at it?
By shifting more of the focus on partnerships, rather than just products, the company was able to create lifelong customers.
For most companies, there is little emotion inherent in the practical reality of what they make, do or sell—which makes having purpose as a context for product all the more critical.
CEO Marcum says brands need to be collaborative, streamlined and nimble to succeed in today’s omnichannel world.