Sales/Marketing

How To Manage Constantly Shifting Public Expectations

Business leaders can feel besieged by the pressure of shifting public expectations. The companies that will not only survive but thrive in these uncertain times need to deploy five key strategies to move beyond business as usual.

What You Need To Know If You’re Competing On Cost

In the 'Metail' economy, if you want to be cost competitive, you need to understand the implications that has on the way you must orient your cost structure as well as your strategy.

Rethinking How To Appeal To Consumers Using Cognitive Science   

Three ways to use science-based tactics to redefine brands and persuade consumers to embrace them.

‘Always Go To Them’

It’s not enough to know what your customers want anymore; you’ve got to anticipate their needs—and deliver. CEOs share their tactics.

Is Your PR Making A Difference?

Four critical KPIs to measure the impact of your public relations efforts.

Do You Have A Customer Selection Problem?

They aren’t all the same. For better—and long-term—profitability, make sure you’re going after the customers you need today.

What Every Leader Can Learn From McKinsey About Employer Branding

If you’re a business leader with big dreams and a big need for talent but you don’t have the McKinsey draw? Good news: You don't have to. But take a lesson for two rom The Firm's playbook.

Product Endorsements Gone Wild: Traps For Unwary Companies

Having an influencer endorse your product seems like a great idea, but when messages go south, both companies and endorsers may be on the hook.

The Great Mindset Shift: What’s Driving Buying Values Post-Pandemic?

New research shows that what we knew about 88% of consumers is no longer reflective of who they are now. For CEOs, this could be a worry—or a tremendous opportunity.

New Data Shows How The Pandemic Disrupted Companies’ Higher Purpose

The 2021 Purpose Power Index revealed a new "5 Ps" for brands in the age of purpose—plus four principles companies should adopt to highlight purpose.
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

In Poll, Majority of CEOs Say Hybrid Work Is Here to Stay for 2022. Full Virtual? Not so Much

Almost all the CEOs we surveyed in May say they will work in at least partially hybrid mode for the rest of the year—versus just 7 percent who said they'd be fully remote.