Sales/Marketing

What’s Wrong With The Sales Machine?

Learn how operationalizing the sales force can help create consistency, transparency and predictability in the sales function.

No Way Out: The Cul-de-Sac Of Sales Churn  

Going through a reset every two to four years with a new sales leader is likely to keep a company in the same cul-de-sac of underwhelming value.

How Focusing On Customer Lifetime Value Can Drive Growth

Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.

Fjuri’s Thom Gruhler On What CEOs Need To Know About Marketing

Fjuri CEO Thom Gruhler talks about how his experience as a CMO has influenced him as CEO and the things CEOs need to know about marketing and technology.

The Marketing Tech ROI Meltdown: 3 Trends Impacting Financial Performance

Learn which marketing technology trends are impacting poor financial performance, and what CEOs can do to remedy problem areas.

National CineMedia CEO Andy England On The Transition From CMO To CEO

Today, many CMOs are more than qualified to fill the chief executive role, with deep experience in digital business data analytics and thinking creatively to connect with customers and achieve goals.

Sonnenfeld: AT&T, Novartis CEOs Wise To Take Responsibility

AT&T and Novartis CEOs quickly apologized for working with President Trump’s business associate Michael Cohen. This was a wise move.

Q&A: Fugitives CEO Chris Gernon On The Future Of Marketing And Technology

Chris Gernon is founder and CEO of Fugitives, a Los Angeles-based marketing agency with a “we-can-fix-it” attitude that fills in the gaps when companies need help.

Are You Riding The Marketing Tech Wave Or Being Pulled Under?

Start thinking now about how you can prepare your business to harness emerging marketing technology and move to the front edge of the wave.

Keys To Delivering An Individualized Experience To Your Customers  

It’s critical to master the intersection of service and technology, providing customers with multiple paths to match their needs and preferences.
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CEO1000

CEO1000 Tracker

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

CEO CONFIDENCE INDEX

CEO Confidence Remains Stable in September

Strong customer demand, lending rates, lower taxes and high employment are some of the variables CEOs say keep their confidence high. Still, tariffs and trade uncertainties remain a concern.
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2018 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.

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