Sales/Marketing

How One CEO Won Over Customers By Changing Perspective

By shifting more of the focus on partnerships, rather than just products, the company was able to create lifelong customers.

When It Comes To Purpose, Most Brands Fail. Here’s How Not To.

For most companies, there is little emotion inherent in the practical reality of what they make, do or sell—which makes having purpose as a context for product all the more critical.

For David’s Bridal, Marrying Online With Bricks-and-Mortar Is A Commitment

CEO Marcum says brands need to be collaborative, streamlined and nimble to succeed in today’s omnichannel world.

How Leaders Can Proactively Protect Their Online Reputations

As much as 70% of a company’s reputation is attributable to the perception of its CEO—and what you don't know can hurt you. A case study in rep repair.

Lessons From Bibi & Jerry’s Political Crunch

Navigating the new age of conscious capitalism is not for the faint of heart. Before speaking up, CEOs should know the pitfalls to avoid.

Is Your Front Office Driving Customers Away?

If so, it's probably not just a front office problem. As CEO, you can reinforce a three-step approach to ensure your front line is keeping customers happy.

Rethinking Sales Compensation Strategies

Sales compensation practices changed overnight with the pandemic, but the systems used to support the objectives stayed the same for a majority of companies, according to a survey of more than 200 CEOs.

Parking Has Become A Touch-less Breeze With Spaces USA

Founder and industry veteran Skillett has answered post-pandemic demand for sanitary, flexible commuter parking.

What’s In A Name? For This Legacy Company—A Lot

A look at how 35-year-old JDA Software rebranded Itself and was acquired one year later in part because of the new brand “pop.”

The Next Great Disruptor? Accountability

It’s up to each business leader to decide whether to play offense or defense—whether to take accountability, or be held to account.
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Confidence Continues To Slide In September As Labor, Washington And Covid Worries Grow

Chief Executive’s latest poll finds U.S. CEOs increasingly concerned that labor shortages and Biden-era policies will stall chances to rebound from the pandemic.