Q&A: Fugitives CEO Chris Gernon On The Future Of Marketing And Technology
Chris Gernon is founder and CEO of Fugitives, a Los Angeles-based marketing agency with a “we-can-fix-it” attitude that fills in the gaps when companies need help.
Are You Riding The Marketing Tech Wave Or Being Pulled Under?
Start thinking now about how you can prepare your business to harness emerging marketing technology and move to the front edge of the wave.
Keys To Delivering An Individualized Experience To Your Customers
It’s critical to master the intersection of service and technology, providing customers with multiple paths to match their needs and preferences.
The Leadership Philosophy Driving A Nationwide Sales Force
Every CEO is different. We come from different upbringings, have unique personalities and our own individual career paths. These factors all contribute to the way we lead.
Who Really Owns Your Brand?
Each individual has a different interpretation of your brand based on his or her experiences and what he or she has heard other people say.
Customer Experience Is Key To Boosting Retention
Companies today must go beyond simply selling products and services to give customers what they’re looking for – the ideal customer experience.
A CEO’s Greatest Challenge: Sales And Go-to-Market Execution
Whether a company has a market cap of $10 million or $100 million, sales and go-to-market execution is one of the biggest challenges a CEO will face.
Companies Embrace Unifying Aspects Of Olympics As Timely Marketing Platform
Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning
How A Cultural Anthropologist Can Help You Strengthen Your Loyal Customer Base
A cultural anthropologist can help CEOs think more like the customer.
How to Leave A Legacy of Doing Good Through Brand Citizenship
Shareholder value has always been a corporation's focus. But the peak of the economic crisis in 2008, however, accelerated a nascent trend and emphasized a shift from shareholder to stakeholder value.
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EDITOR'S PICKS
TrumpTrade: How Trump’s Trade Policies Divide CEOs
CEOs across the nation may be near-uniformly thrilled with the GOP tax cuts and regulatory rollback. President Trump’s trade policies are another story.
CEO Guidelines For Speaking Out On Controversial Issues
When it comes to successfully extolling your purpose or speaking out on politics, there’s a right way and a wrong way. Here are six guidelines to get you started.
It’s Time For The CEO To Own AI As A Strategic Imperative
To ensure companies achieve the full potential of AI – and to mitigate its potential risks – CEOs cannot relegate AI strategy to IT departments.
CEO Pay: It Has Little to Do With What the 200 Best-Paid CEOs Earn
The problem is that looking at CEO pay by looking through the lens of the top 200 best-paid CEOs tells you nothing about most CEO pay.