Sales/Marketing

Creating A Successful Sales And Marketing Partnership

Building a sales and marketing revenue partnership involves many elements. Here are three steps to get you started, no matter the health of your current relationship or partnership.

Sephora Needs a Day of Celebrity Training

Sephora's incident with the Grammy-nominated singer SZA is an example of companies needing to be aware of a digital danger zone from which they cannot escape unharmed.

The Media, Greedy Lawyers And A Lesson In Brand Assassination

Like Reebok learned the hard way, LaCroix is understanding proactive brand management is an absolute must in 2019. If your company hasn’t figured it out, you have to be prepared to do more than build a brand, you need to defend it.

It’s Time For CEOs To Start Walking In Their Customers’ Shoes

CEOs can't risk losing the trust and loyalty of their customer base over small inconveniences or bad customer experiences. More than ever, CEOs need to prioritize client retention strategies over client acquisition.

The Thing Soledad O’Brien Learned After Starting Her Own Company

Jeff Cunningham got a chance to speak with TV personality and business leader Soledad O'Brien about what it’s like being a CEO, negotiator, and still occasionally, a mother of four.

How Compelling Brand Stories Attract Game-Changing Leaders

To enhance your existing marketplace reputation, build your brand story over time through consistent internal and external communication. Here are three ways to start building an exciting, authentic brand story.

New Kraft Heinz CEO May Have To Rely On Used Playbook

Miguel Patricio, former CMO of AB InBev, has been tabbed to succeed Bernardo Hees as chief of Kraft Heinz. Will his strategy revive the CPG giant?

Brand Management: Lessons From Beyoncé and Reebok’s Diversity “Fail”

Andy Warhol said everyone gets 15 minutes of fame in their life. The social media version is that everyone will also suffer 15 minutes of shame. Just ask Reebok.

Horst Schulze: Customer Expectations Are The Same Everywhere

In part two of our two-part interview with Ritz-Carlton Company co-founder Horst Schulze talks with us about the differences in hotel expectations across the globe.

12 Strategies For Innovating Through A Downturn

It’s clear the end is near for our near-decade-long burst of economic growth. To ensure that the next economic downturn coincides with an innovation upturn for your business, consider these 12 action steps.
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CEO1000

CEO1000 Tracker

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

CEO CONFIDENCE INDEX

CEO Confidence Plunges On Tariff Fears In June

Amid announcements of new tariffs on China and, at the time of polling, Mexico, CEOs’ outlook for future business conditions plunged 6 percent from May to June, according to Chief Executive’s most recent reading of CEO confidence.
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2019 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.

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