Soon Yu

Soon Yu
1 POSTS 0 COMMENTS
Soon Yu is the author of Iconic Advantage, an international speaker on innovation and design, and former Global VP of Innovation at VF Corporation.

Who Really Owns Your Brand?

Each individual has a different interpretation of your brand based on his or her experiences and what he or she has heard other people say.
- Advertisement -

SUBSCRIBE TO CHIEF EXECUTIVE

Sign Up to Receive Chief Executive Magazine

Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. Subscribe here.

CEO CONFIDENCE INDEX

Covid-19 Spikes CEO Involvement In Spending Decisions, New Study Finds

Investments carrying greater risk and increased scrutiny from board members and other stakeholders are both contributing factors.
- Advertisement -

BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Looking to relocate or expand? Evaluate each state's strengths with Chief Executive's annual Best & Worst States for Business raking.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.