Soon Yu

Soon Yu
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Soon Yu is the author of Iconic Advantage, an international speaker on innovation and design, and former Global VP of Innovation at VF Corporation.

Who Really Owns Your Brand?

Each individual has a different interpretation of your brand based on his or her experiences and what he or she has heard other people say.
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CEO CONFIDENCE INDEX

New Poll Shows CHROs More Optimistic Than CEOs For 2021, Except In Hiring

America’s HR chiefs are more confident than CEOs about prospects for business in the year ahead—with one very big area of difference.