Soon Yu

Soon Yu
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Soon Yu is the author of Iconic Advantage, an international speaker on innovation and design, and former Global VP of Innovation at VF Corporation.

Who Really Owns Your Brand?

Each individual has a different interpretation of your brand based on his or her experiences and what he or she has heard other people say.
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CEO CONFIDENCE INDEX

CEO Confidence Continues To Climb In January

Chief Executive’s latest poll of more than 230 CEOs finds optimism in 2021 business conditions on track and steady after the tumult of 2020.