Tim Bourgeois

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Tim Bourgeois is a principal at East Coast Catalyst, a digital strategy management consulting firm. Prior to launching ECC, he spent 10 years as CEO of Pixel Bridge, an interactive marketing and web development firm, which was acquired in 2009.

11 Reasons Why It’s Time for a Digital Strategy Audit

Given the fast-moving nature of interactive tools and techniques, and their far-reaching implications across the enterprise, staying current on digital trends and interpreting their impact on your business can be overwhelming. It's time your company conducted a digital strategy audit.

A Low-Tech Case Study: How Mac-Gray Took Laundry Digital

Laundry (a task that everyone has to do) is not a high-tech industry or one where you would expect digital innovation. It has, however, been drastically improved with the advent of LaundryView. Here's how Mac-Gray made washing your clothes cutting edge and less of a hassle.

Why You Should Pay Attention to Digital Strategy & Corporate Innovation

Digital strategy implementation is no longer a choice, it is a necessity. And a compelling website is now the price-of-admission in most industries. Even in low-tech industries, exploring digital strategies and innovation can revolutionize a business.
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CEO Outlook Dips Further Amid Midterm Elections

Chief Executive’s most recent reading of CEO confidence in future business conditions slipped from 7 out of 10 in October to 6.9 in November. It was a new low for 2018 as business leaders begin to prepare for a possible downturn ahead.
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