Tim Bourgeois is a principal at East Coast Catalyst, a digital strategy management consulting firm. Prior to launching ECC, he spent 10 years as CEO of Pixel Bridge, an interactive marketing and web development firm, which was acquired in 2009.
Given the fast-moving nature of interactive tools and techniques, and their far-reaching implications across the enterprise, staying current on digital trends and interpreting their impact on your business can be overwhelming. It's time your company conducted a digital strategy audit.
Laundry (a task that everyone has to do) is not a high-tech industry or one where you would expect digital innovation. It has, however, been drastically improved with the advent of LaundryView. Here's how Mac-Gray made washing your clothes cutting edge and less of a hassle.
Digital strategy implementation is no longer a choice, it is a necessity. And a compelling website is now the price-of-admission in most industries. Even in low-tech industries, exploring digital strategies and innovation can revolutionize a business.
A survey of 300+ CEOs conducted in early May shows declining confidence in business conditions, even as economy reopens in many parts of the country and around the world. But there could be a silver lining.