Tim Bourgeois
Tim Bourgeois is a principal at East Coast Catalyst, a digital strategy management consulting firm. Prior to launching ECC, he spent 10 years as CEO of Pixel Bridge, an interactive marketing and web development firm, which was acquired in 2009.
11 Reasons Why It’s Time for a Digital Strategy Audit
Given the fast-moving nature of interactive tools and techniques, and their far-reaching implications across the enterprise, staying current on digital trends and interpreting their impact on your business can be overwhelming. It's time your company conducted a digital strategy audit.
A Low-Tech Case Study: How Mac-Gray Took Laundry Digital
Laundry (a task that everyone has to do) is not a high-tech industry or one where you would expect digital innovation. It has, however, been drastically improved with the advent of LaundryView. Here's how Mac-Gray made washing your clothes cutting edge and less of a hassle.
Why You Should Pay Attention to Digital Strategy & Corporate Innovation
Digital strategy implementation is no longer a choice, it is a necessity. And a compelling website is now the price-of-admission in most industries. Even in low-tech industries, exploring digital strategies and innovation can revolutionize a business.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
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Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.