Category: Global Business

U.S. companies with stronger international growth tend to deliver much better returns to shareholders. Here are four real benefits from a focus on growing global.

Think a company needs to be big to play on the world stage? Think again. Plenty of companies in the $10 million to $1 billion range are emerging as full-fledged international players by finding ways to move faster than their bigger competitors.

“Apple employs 700,000 factory workers in China because we can’t find the 30,000 engineers in the U.S. that we need on site at our plants,” Apple CEO Steve Jobs told President Obama. “If you could educate those engineers, we could move more manufacturing jobs here.” Jobs made the point that American competitiveness was being hollowed out by immigration policies that educate a growing number of foreign engineers at the best U.S. universities then immediately send them home.

To sustain growth in an era when customers no longer care where or from whom they buy, you must have a strategy that focuses exclusively on one highly valued customer benefit that prospects and customers alike will associate with your firm.