Customer Experience

How CEOs Can Overcome Bureaucracy And Revive Common Sense In Just 90 Days

It’s estimated that 35% of the world’s top 10,000 companies waste nearly 40% of their daily routines on bureaucracy, red tape, bad excuses and corporate BS. Here's how to avoid that trap.

It’s Time For Professional Services Marketers To Go Back To Zero

The pandemic has resulted in a flood of digital content, making it vital to think of ways to offer something that stands out and genuinely engages decision-makers.

Services Firms: Stop Chasing New Clients

Most firms will find that their time and energy is better spent on laying the foundation for deeper relationships with their current clients. Six ways to do that.

Why It’s So Critical to Engage Your Customers During Social Distancing

When in-person contact with customers is limited, you must engage them elsewhere.

Varsity Brands Bets Big on Back to School

CEO Adam Blumenfeld competes digitally, but his strategy assumes "normal" schooling within a year.

That’s a Wrap: Simple Innovation Moves Cheese For Big Dairy Company

Crystal Farms’ Cheese Wraps took a fresh look at an old category and came up with something new – and popular.

Humanizing Technology—And Companies—For A Post-Pandemic World

Companies must adapt technology to the powerful human values driving new behaviors. Here are five of the most consequential of those values.

Claremont Rug’s Magic Carpet Ride

High-end oriental rug collector Jan David Winitz has had an even easier time reaching clients virtually—now that they have nowhere else to go.

Coronavirus: Five Rules for Growing Customer Loyalty

The supply disruption from coronavirus – along with tariffs, and other factors – offers historical opportunities for companies to build or destroy customer goodwill.

Technology Outlook 2020: A New Breed Of Disruption

Forget what you thought you knew about disruption. We're about to be hit by a digital tsunami—and only some will survive.
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

August Poll Finds Surging CEO Optimism About A Potential Recovery In 2023—Or Sooner

After four months of continuous decline, our CEO Confidence Index jumped this month, as CEOs report early indications that by this time next year, the country will be in a recovery. “Business is picking up, and our clients are looking beyond 2023.”