Not much is ever made of the financial impact of the national parks, but in 2018, the National Park Service has produced $40.1 billion in economic output in the national economy. Here’s why CEOs like Subaru’s Thomas Doll see the National Park Service as more than just a CSR initiative.
Studies show that as companies become more prominent, leaders become more distant from customers. They spend more time managing the organization and investors, less time with customers. To lead a thriving, customer-focused company, the CEO has to spend time with customers.
Florian Otto’s terrible experience stimulated him to start Cedar, which personalizes the billing process for patients. He talked with Chief Executive about why healthcare is no different than any other industry when it comes to consumer experiences.
Fighting (in a healthy way) to build better brand and user experiences is one of the most necessary skills in today's new creative economy. Here’s how you pull it off.
CEOs can't risk losing the trust and loyalty of their customer base over small inconveniences or bad customer experiences. More than ever, CEOs need to prioritize client retention strategies over client acquisition.
Andy Warhol said everyone gets 15 minutes of fame in their life. The social media version is that everyone will also suffer 15 minutes of shame. Just ask Reebok.
In part two of our two-part interview with Ritz-Carlton Company co-founder Horst Schulze talks with us about the differences in hotel expectations across the globe.
Gavin Finn, CEO of Kaon Interactive, is all about bridging the gap from technological innovation to the marketing and business side.
Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.
It’s critical to master the intersection of service and technology, providing customers with multiple paths to match their needs and preferences.