A New Growth Formula For a New Era
Return on CX investments has become stagnant for 81% of brands. CEOs need to pivot to BX, which focuses the entire company on finding and fulfilling their customers’ unmet needs.
The Most Important Product You Can Sell In 2021
With trust in institutions at an all-time low, consumers are desperate for something to believe in. Give it to them, by staying true to your 'enduring idea.'
How CEOs Can Overcome Bureaucracy And Revive Common Sense In Just 90 Days
It’s estimated that 35% of the world’s top 10,000 companies waste nearly 40% of their daily routines on bureaucracy, red tape, bad excuses and corporate BS. Here's how to avoid that trap.
It’s Time For Professional Services Marketers To Go Back To Zero
The pandemic has resulted in a flood of digital content, making it vital to think of ways to offer something that stands out and genuinely engages decision-makers.
Services Firms: Stop Chasing New Clients
Most firms will find that their time and energy is better spent on laying the foundation for deeper relationships with their current clients. Six ways to do that.
Why It’s So Critical to Engage Your Customers During Social Distancing
When in-person contact with customers is limited, you must engage them elsewhere.
Varsity Brands Bets Big on Back to School
CEO Adam Blumenfeld competes digitally, but his strategy assumes "normal" schooling within a year.
That’s a Wrap: Simple Innovation Moves Cheese For Big Dairy Company
Crystal Farms’ Cheese Wraps took a fresh look at an old category and came up with something new – and popular.
Humanizing Technology—And Companies—For A Post-Pandemic World
Companies must adapt technology to the powerful human values driving new behaviors. Here are five of the most consequential of those values.
Claremont Rug’s Magic Carpet Ride
High-end oriental rug collector Jan David Winitz has had an even easier time reaching clients virtually—now that they have nowhere else to go.
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CEO CONFIDENCE INDEX
July Poll Finds CEO Confidence Rebounding To Multi-Year High
Chief Executive’s latest poll of U.S. CEOs finds surging optimism, as buoyant consumer demand and return-to-office policies swamp inflation worries.