Customers know best what they want and those best positioned to gain that information in an organization are those closest to the customer. That's where the CEO needs to be.
Superconsumers. If you’re not familiar with the term, you should be able to intuit the meaning of the word.
People of all ages appear to be choosing products that are either really good or really bad for them, presenting opportunities for a squeeze on prices.
A recent Gartner survey on the role of marketing in customer experience found that, by 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago.
New companies, innovative concepts and different aircraft are changing the face of charter, jet cards and fractional ownership.
While manufacturers' strategies largely concentrate on things like R&D, automation, and production efficiencies, it is becoming increasingly important to engage customers with robust digital experiences.
As mid-market companies look to innovation and technology to drive growth, they're also finding opportunities to reinvent their customer experience. Many successful mid-market companies have grown to become household names by building unique customer experiences and strongly-branded relationships.
How companies can use exceptional customer service as a key competitive advantage.
Restaurants Unlimited CEO Jim Eschweiler has learned something about the viability of a “living wage” for his employees, and about the generosity of his customers: Each has limits.
While phrases like "customer-centric operation" may sound like empty business jargon today, leaders who aren't constantly reassessing their clients' needs could be losing out big time.