Gavin Finn, CEO of Kaon Interactive, is all about bridging the gap from technological innovation to the marketing and business side.
Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.
It’s critical to master the intersection of service and technology, providing customers with multiple paths to match their needs and preferences.
Companies today must go beyond simply selling products and services to give customers what they’re looking for – the ideal customer experience.
A cultural anthropologist can help CEOs think more like the customer.
How do you approach capacity planning for customer success? There are a lot of moving parts to building a profitable model.
Paul Marvin, the fourth-generation CEO of Marvin Windows and Doors, is introducing innovations in how the company goes to market.
Customer experience and employee experience are now inextricably linked, and your customer experience is only as good as your employee experience. What can CEOs do about it?
Software as a service is sweeping B2B sectors from transportation to printing and jet engines, turning SaaS into “everything as a service” or “XaaS”.
Customers know best what they want and those best positioned to gain that information in an organization are those closest to the customer. That's where the CEO needs to be.