Customer Experience Trends To Watch In 2021
One in three consumers will walk away from a brand they love after just one bad experience, and Covid has only upped the ante. Here's how to improve those CX numbers.
Choose Your Customer: Three Rules For Maximizing Profits
Many incumbent firms are stuck in the obsolete strategic paradigm of the fading Age of Mass Markets in which the primary goal is to maximize all revenues while minimizing all costs. Here's how to do it better.
A New Growth Formula For a New Era
Return on CX investments has become stagnant for 81% of brands. CEOs need to pivot to BX, which focuses the entire company on finding and fulfilling their customers’ unmet needs.
The Most Important Product You Can Sell In 2021
With trust in institutions at an all-time low, consumers are desperate for something to believe in. Give it to them, by staying true to your 'enduring idea.'
How CEOs Can Overcome Bureaucracy And Revive Common Sense In Just 90 Days
It’s estimated that 35% of the world’s top 10,000 companies waste nearly 40% of their daily routines on bureaucracy, red tape, bad excuses and corporate BS. Here's how to avoid that trap.
It’s Time For Professional Services Marketers To Go Back To Zero
The pandemic has resulted in a flood of digital content, making it vital to think of ways to offer something that stands out and genuinely engages decision-makers.
Services Firms: Stop Chasing New Clients
Most firms will find that their time and energy is better spent on laying the foundation for deeper relationships with their current clients. Six ways to do that.
Why It’s So Critical to Engage Your Customers During Social Distancing
When in-person contact with customers is limited, you must engage them elsewhere.
Varsity Brands Bets Big on Back to School
CEO Adam Blumenfeld competes digitally, but his strategy assumes "normal" schooling within a year.
That’s a Wrap: Simple Innovation Moves Cheese For Big Dairy Company
Crystal Farms’ Cheese Wraps took a fresh look at an old category and came up with something new – and popular.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
CEO Optimism Falls To 12-Month Low In October
Chief Executive’s latest reading of CEO sentiment shows growing number of CEOs disillusioned with short-term economic recovery, as list of issues disrupting business continues to grow.