Customer Experience

How Mid-Market Companies Can Get Back Customer Loyalty

Cultivating and maintaining customer loyalty is a must for mid-market companies. In particular, mid-marketers, according to CustomerThink.com—are unintentionally giving away customer loyalty without realizing it by making a few common mistakes that can easily be rectified.

Balancing Consumer Desires with Business Logic

It’s a known fact that to succeed in business, you must be able to carefully walk the tightrope between your consumer desires and what makes sense from a business perspective. But taking on this challenge is no easy feat.

4 Tips for Building a Sales-Focused Company

Every company that markets products or services produces sales.

The Benefits of Converting Your Offerings From Products to Platforms

Your company’s product—no matter how unique or superior to a competing product, no matter how affordable or cost-agnostic—isn’t enough anymore. Winning the war for customer acquisition and retention is no longer a product game, it’s a relationship game. The battleground is omni-channel consumer engagement. This requires a holistic view, which can only be achieved by having a complete customer platform.

How Connected Technology Can Streamline Business and Improve Customer Experience

We’re living in the age of the customer where companies are expected to be accessible 24/7/365, and consumers are growing accustomed to having their needs met at the drop of a hat. To remain relevant in this climate, CEOs must make optimizing the customer experience a top priority throughout all departments of their organizations—a seemingly tall task that can be made much easier through the use of connected technology.

Alleviating Call-Center Frustrations Should Be on Mid-Marketers’ Agendas

Now that more mid-market companies are operating full-size call centers, providing meaningful customer service has never been more important. And a number of new technologies are available to help mid-market CEOs ensure that their companies are coming through on that score.

4 Reasons Why CEOs Need to Pay More Attention to Customer Service

Most CEOs are concerned with increasing margins, improving quality, ensuring customer satisfaction, and decreasing talent turnover. They are shaping a company, and CEOs dwell mainly in the big picture; but here are 4 great reasons to pay more attention to your frontline employees.

Moving Beyond the Core Makes Sense for Many Mid-Market Firms

Big-company CEOs increasingly are being strafed by activist investors and others for moving too far afield of their core businesses, and many are simplifying their organizations as a result. But mid-market chiefs and many of their counterparts at Fortune 1000 companies still have good reasons to move beyond their corporate core.

5 Tips For Helping CEOs Prioritize Their High-Value Customers

Effective leaders know that delegating tasks is key to maximizing the value they can ultimately provide to the organizations they run. Yet when it comes to high-value customers, the direct involvement of CEOs can pay off in spades, indicating to customers just how important the company collectively considers the relationship.

Lessons in Excellent Customer Service for Mid-Market CEOs

Think about a time when you received amazing customer service. Now think about how rare it was that you experienced that level of customer service. In this day of social media and the omnipresent “review” of businesses and services, one would think companies would do their best to provide top-notch customer service at every turn. Yet it’s surprising how few companies really take the time and effort to provide service outstanding enough to increase customer loyalty.
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