While manufacturers' strategies largely concentrate on things like R&D, automation, and production efficiencies, it is becoming increasingly important to engage customers with robust digital experiences.
As mid-market companies look to innovation and technology to drive growth, they're also finding opportunities to reinvent their customer experience. Many successful mid-market companies have grown to become household names by building unique customer experiences and strongly-branded relationships.
Cultivating and maintaining customer loyalty is a must for mid-market companies. In particular, mid-marketers, according to CustomerThink.com—are unintentionally giving away customer loyalty without realizing it by making a few common mistakes that can easily be rectified.
It’s a known fact that to succeed in business, you must be able to carefully walk the tightrope between your consumer desires and what makes sense from a business perspective. But taking on this challenge is no easy feat.
Your company’s product—no matter how unique or superior to a competing product, no matter how affordable or cost-agnostic—isn’t enough anymore. Winning the war for customer acquisition and retention is no longer a product game, it’s a relationship game. The battleground is omni-channel consumer engagement. This requires a holistic view, which can only be achieved by having a complete customer platform.
We’re living in the age of the customer where companies are expected to be accessible 24/7/365, and consumers are growing accustomed to having their needs met at the drop of a hat. To remain relevant in this climate, CEOs must make optimizing the customer experience a top priority throughout all departments of their organizations—a seemingly tall task that can be made much easier through the use of connected technology.
A survey of 300+ CEOs conducted in early May shows declining confidence in business conditions, even as economy reopens in many parts of the country and around the world. But there could be a silver lining.