Customer Experience

Customer Experience Is Key To Boosting Retention

Companies today must go beyond simply selling products and services to give customers what they’re looking for – the ideal customer experience.

How A Cultural Anthropologist Can Help You Strengthen Your Loyal Customer Base

A cultural anthropologist can help CEOs think more like the customer.

Capacity Planning For Customer Success

How do you approach capacity planning for customer success? There are a lot of moving parts to building a profitable model.

Marvin Windows CEO Paul Marvin Looks To Overhaul The Customer Experience

Paul Marvin, the fourth-generation CEO of Marvin Windows and Doors, is introducing innovations in how the company goes to market.

Integrating The Customer And Employee Experience

Customer experience and employee experience are now inextricably linked, and your customer experience is only as good as your employee experience. What can CEOs do about it?

From SaaS To A XaaS World: The Importance Of The Customer Experience

Software as a service is sweeping B2B sectors from transportation to printing and jet engines, turning SaaS into “everything as a service” or “XaaS”.

Head Of User Experience: The New Role For The Modern CEO

Customers know best what they want and those best positioned to gain that information in an organization are those closest to the customer. That's where the CEO needs to be.

5 Key Pathways to Growth Only Superconsumers Can Unlock

Superconsumers. If you’re not familiar with the term, you should be able to intuit the meaning of the word.

Healthy or Indulgent: Customer Tastes are Becoming Increasingly Bifurcated

People of all ages appear to be choosing products that are either really good or really bad for them, presenting opportunities for a squeeze on prices.

Why Service Design Should be Fundamental to your Strategy

A recent Gartner survey on the role of marketing in customer experience found that, by 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago.
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CEO CONFIDENCE INDEX

CEO Optimism Ticks Up In August, As More Businesses Predict A 2021 Recovery

A survey of nearly 500 U.S. CEOs shows an increasing number of companies planning for renewed growth in the months ahead—if the nation comes together to overcome the challenges of Covid.