Customer Experience

While manufacturers' strategies largely concentrate on things like R&D, automation, and production efficiencies, it is becoming increasingly important to engage customers with robust digital experiences.

As mid-market companies look to innovation and technology to drive growth, they're also finding opportunities to reinvent their customer experience. Many successful mid-market companies have grown to become household names by building unique customer experiences and strongly-branded relationships.

How companies can use exceptional customer service as a key competitive advantage.

Restaurants Unlimited CEO Jim Eschweiler has learned something about the viability of a “living wage” for his employees, and about the generosity of his customers: Each has limits.

While phrases like "customer-centric operation" may sound like empty business jargon today, leaders who aren't constantly reassessing their clients' needs could be losing out big time.

Cultivating and maintaining customer loyalty is a must for mid-market companies. In particular, mid-marketers, according to CustomerThink.com—are unintentionally giving away customer loyalty without realizing it by making a few common mistakes that can easily be rectified.

It’s a known fact that to succeed in business, you must be able to carefully walk the tightrope between your consumer desires and what makes sense from a business perspective. But taking on this challenge is no easy feat.

Every company that markets products or services produces sales.

Your company’s product—no matter how unique or superior to a competing product, no matter how affordable or cost-agnostic—isn’t enough anymore. Winning the war for customer acquisition and retention is no longer a product game, it’s a relationship game. The battleground is omni-channel consumer engagement. This requires a holistic view, which can only be achieved by having a complete customer platform.

We’re living in the age of the customer where companies are expected to be accessible 24/7/365, and consumers are growing accustomed to having their needs met at the drop of a hat. To remain relevant in this climate, CEOs must make optimizing the customer experience a top priority throughout all departments of their organizations—a seemingly tall task that can be made much easier through the use of connected technology.