What CEOs Need To Know About The Ongoing Marketing Tech Debate
With so much consolidation in the tech space, CEOs and CMOs are once again faced with the age-old dilemma – should an organization buy a suite or best-of-breed marketing solution?
With so much consolidation in the tech space, CEOs and CMOs are once again faced with the age-old dilemma – should an organization buy a suite or best-of-breed marketing solution?
In any effort to operationalize the sales force, one of the most widespread problems is charting an effective roadmap.
Eddie Lampert understood the need to transform Sears into an e-commerce powerhouse—and that was a key investment thesis of his. Yet somehow it just didn’t materialize. In business, you don’t get partial credit for a good idea poorly implemented.
Learn why your leadership team should be well positioned to know not only what is broken in your sales organization but to know why it is broken.
Learn how operationalizing the sales force can help create consistency, transparency and predictability in the sales function.
Going through a reset every two to four years with a new sales leader is likely to keep a company in the same cul-de-sac of underwhelming value.
Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.
Fjuri CEO Thom Gruhler talks about how his experience as a CMO has influenced him as CEO and the things CEOs need to know about marketing and technology.
Learn which marketing technology trends are impacting poor financial performance, and what CEOs can do to remedy problem areas.
Today, many CMOs are more than qualified to fill the chief executive role, with deep experience in digital business data analytics and thinking creatively to connect with customers and achieve goals.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.