Sales/Marketing

Just Another Day For Longtime Costco CFO

Richard Galanti shares how the big-box giant has fared in the pandemic and the decisions made both before and during that helped it thrive in a crisis.

5 Trends That Will Impact Sales Craft In 2021

Over the next five years, the rise in digital interactions between buyers and suppliers will break traditional sales models. Here are five guidelines to ensure that your business is the 'disruptor,' not the 'disrupted.'

Pandemic America Is Fertile Field for Mahindra Tractors

Trends of staying at home and migrating to the suburbs are boosting U.S. sales for India’s industrial giant.

The Value Of Meaningful Work

If employees suspect a company’s stated values are self-serving or inauthentic, motivation declines. You can’t fake meaning—people either feel it or they don’t.

Media CEOs: You Don’t Need A Crystal Ball

What brands really need is to plug into real-time data feeds that can show them how audience habits are changing and how to proactively bolster consumer engagement and loyalty.

Services Firms: Stop Chasing New Clients

Most firms will find that their time and energy is better spent on laying the foundation for deeper relationships with their current clients. Six ways to do that.

The Missing Sales Metric That Can Mean CEOs’ Success Or Failure

No matter how great your sales team is, it’s always easier and more cost effective to upsell existing customers. That's doubly true in 2020.

A Wonderful Strategy For Boosting Consumption

Pistachio popularizer creates a new mega-brand by cleverly repurposing byproducts of processing.

America’s Banker: Brian Moynihan, 2020 CEO Of The Year

Analytical, deliberate and deeply principled, Bank of America’s Brian Moynihan led one of the most impressive turnarounds in Wall Street history. And he did it just in the nick of time. A conversation with our Chief Executive of the Year

Ulta Beauty CFO: “The Great Recession Was A Walk In The Park”

Like other large retailers, Ulta Beauty was hit hard by the pandemic, but unlike those that have fallen, the cosmetics company has survived through months of chaos. CFO Scott Settersten explains how.
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CEO CONFIDENCE INDEX

CEO Optimism Again Climbs In April Amid Soaring Vaccination Rate

Chief Executive’s latest poll of U.S. CEOs finds growing confidence in the future of the economy; most now expect rising profits, revenue, hiring and capital expenditures in the coming months.