The Great Mindset Shift: What’s Driving Buying Values Post-Pandemic?
New research shows that what we knew about 88% of consumers is no longer reflective of who they are now. For CEOs, this could be a worry—or a tremendous opportunity.
New research shows that what we knew about 88% of consumers is no longer reflective of who they are now. For CEOs, this could be a worry—or a tremendous opportunity.
The 2021 Purpose Power Index revealed a new “5 Ps” for brands in the age of purpose—plus four principles companies should adopt to highlight purpose.
Four tips to improving customer connection with your brand.
If communication is so important, and we are more interconnected than ever before, then why are most managers and leaders so bad at it?
By shifting more of the focus on partnerships, rather than just products, the company was able to create lifelong customers.
For most companies, there is little emotion inherent in the practical reality of what they make, do or sell—which makes having purpose as a context for product all the more critical.
CEO Marcum says brands need to be collaborative, streamlined and nimble to succeed in today’s omnichannel world.
As much as 70% of a company’s reputation is attributable to the perception of its CEO—and what you don’t know can hurt you. A case study in rep repair.
Navigating the new age of conscious capitalism is not for the faint of heart. Before speaking up, CEOs should know the pitfalls to avoid.
If so, it’s probably not just a front office problem. As CEO, you can reinforce a three-step approach to ensure your front line is keeping customers happy.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
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