Chris Gernon is founder and CEO of Fugitives, a Los Angeles-based marketing agency with a “we-can-fix-it” attitude that fills in the gaps when companies need help.
Start thinking now about how you can prepare your business to harness emerging marketing technology and move to the front edge of the wave.
It’s critical to master the intersection of service and technology, providing customers with multiple paths to match their needs and preferences.
Every CEO is different. We come from different upbringings, have unique personalities and our own individual career paths. These factors all contribute to the way we lead.
Each individual has a different interpretation of your brand based on his or her experiences and what he or she has heard other people say.
Companies today must go beyond simply selling products and services to give customers what they’re looking for – the ideal customer experience.
Whether a company has a market cap of $10 million or $100 million, sales and go-to-market execution is one of the biggest challenges a CEO will face.
Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning
A cultural anthropologist can help CEOs think more like the customer.
Shareholder value has always been a corporation's focus. But the peak of the economic crisis in 2008, however, accelerated a nascent trend and emphasized a shift from shareholder to stakeholder value.