The role of marketing continues to change and everyone wants and expects an Amazon or Netflix experience. With so many options, where should smart CMOs (and CEOs) spend their budgets in 2018?
If you’re not Amazon-izing your company right now, you’re in trouble, and likely paying a severe penalty already.
In the era of the digitally native customer and ever-shifting landscape, digital transformation has become one of the most viable strategies to accelerate business activities.
Companies often confuse communications tactics with a strategy. Successful communications strategies answer the question, “Why are we doing these activities?”
Software as a service is sweeping B2B sectors from transportation to printing and jet engines, turning SaaS into “everything as a service” or “XaaS”.
This is Part 2 of a 2-part series. Click here for part 1. Despite all best efforts, brands are imitated which is why taking the...
This is Part 1 of a 2-part series. Click here for part 2. When the first iPhone launched in 2007, many prominent tech CEOs and...
Customers know best what they want and those best positioned to gain that information in an organization are those closest to the customer. That's where the CEO needs to be.
In his new book, "The Business of Persuasion", Harold Burson, founder of Burson Marstellar, says PR has forgotten its original missions and values and that it needs to reconnect with them.
In a world where word of mouth spreads at the speed of mobile, opinions matter more than ever.