What’s In A Name? For This Legacy Company—A Lot
A look at how 35-year-old JDA Software rebranded Itself and was acquired one year later in part because of the new brand “pop.”
The Next Great Disruptor? Accountability
It’s up to each business leader to decide whether to play offense or defense—whether to take accountability, or be held to account.
How To Market In An Increasingly Digitized Industry
When CEOs are thinking about the overweighting of salespeople—and typically the underweighting of marketing in mid-market companies—they’re making a big mistake.
LinkedIn’s Hurley: Three Principles Your Sales Leaders Need To Follow
Most organizational transformation efforts fail. Those who are successful prioritize a few critical priorities, get buy-in from their teams and, through consistency and focus, deliver results.
Leverage Your Team For More Impact On Social Media
When you're trying to operate lean, marketing budget is often the first to go, so it becomes critical to get the most you can out of what you can. The answer? Engage your team and track KPIs.
8 Companies Bringing Innovative Ideas To Private Aviation
Business-aviation activity has rebounded well in the new year, but entrepreneurial innovation will be required to solidify that short-term advantage for the long term. A look at the industry's game changers.
Casey’s Serving More Communities–And Pizza–Across Heartland
COO Williams leads expansion of operations and c-stores as iconic regional chain grows its footprint.
How CEOs Can Navigate Cancel Culture Threats
Operating a company in a politically divided America has risks, but those risks can be managed—and potentially used to further your brand. A guide.
How To Focus On Your Most Profitable Customers
Savvy managers are realizing that the new disruptors are not winning by doing old things better but instead, by doing new things that incumbent companies are simply not capable of doing.
Joolies Chief Offers Ramadan-Themed Date Products
Authenticity allows California grower Kohl to launch specific appeal to Muslims for Islam’s holy month.
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
In Poll, Majority of CEOs Say Hybrid Work Is Here to Stay for 2022. Full Virtual? Not so Much
Almost all the CEOs we surveyed in May say they will work in at least partially hybrid mode for the rest of the year—versus just 7 percent who said they'd be fully remote.