Sales/Marketing

12 Points for Handling the Communication Conundrum

CEOs offer 12 points on managing your brand communication in the digital age.

Marketing in Milliseconds: Can Mobile Marketing Deliver on its Promise?

Five years ago, “mobile” sounded like the coolest thing that could ever happen to marketing, sort of like when television was invented.

5 Things CEOs Need to Know Before Investing in Mobile Marketing

It’s critical to conduct the same type of rigorous due diligence that you would for an M&A transaction. In other words, don’t let a shiny new tech toy blind you into making a bad decision.

How an “Emotional Connection” with Customers is Helping Companies Win the Battle for Organic...

While CEOs of S&P 500 companies are overwhelmingly seeing tepid revenue growth and declining profits, a few highly innovative companies are successfully accelerating organic growth by building emotional connections with customers.

4 Ways CEOs Can Proactively Increase Company Sales

Every company that markets products or services produces sales. Ringing up transactions, however, is not the same as having a sales culture or selling system in place.

How CEOs Can Improve the Value of Sales and Marketing Efforts (Without Getting Involved)

CEOs have likely already conferred with their leadership teams about how they will deliver sales- and marketing-fueled growth for 2016. Yet while no successful leader submerges him or herself in the nuts and bolts, you must have a dashboard, even an informal one, for guiding your team, asking the right questions and keeping your eye on the high-level feedback.

4 Tips for Building a Sales-Focused Company

Every company that markets products or services produces sales.

How Building a CEO Brand Can also Build a Better Company

Peter Drucker, the guru of modern management theory, said these now famous words: “the purpose of a business is to create a customer, and the purpose of the leader is to grow the value of the customer.”

Interpersonal Skills and Mentoring Abilities Are Top Sales Force Traits for Mid-Marketers

If you’re best salesperson is a cut-throat, take no prisoners, numbers-oriented deliverer, he or she may become a has-been in the near future. That’s because the ability to “serve” is overtaking the ability to “sell” as the key trait of a champion salesperson, according to a new study by the National Center for the Middle Market.

Strategies for Leading your Company through a Successful Rebrand

Rebranding a business is a great opportunity for a company to show how it has evolved over time and debut its forward-thinking vision and mission to its constituents. It also is a tremendous undertaking, which requires precise strategy, exact timing and a great amount of preparation that must be communicated from the top all the way down.
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CEO1000

CEO1000 Tracker Full List

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies (public and private).

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CEO CONFIDENCE INDEX

CEO Optimism Rebounds in November Amid Growing Hope For Tax Cuts

CEOs are reporting a renewed sense of confidence in where the business landscape will be a year from now, registering the highest level since April.
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2017 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his success in and dedication to business, shareholders, customers and employees.

EDITOR'S PICKS

How A Former Accenture CEO Turned A Failing Leadership Into Growth

This former CEO's first year was a disaster until he shifted everyone's focus to create a customer-centric organization. What happened after that went directly to the bottom line.

What P&G Learned About Marketing From Elon Musk

While Tesla was moving ahead of the competition without spending a dime, P&G's marketing machine was watching closely.

How to Follow a Great Leader: Honeywell’s Darius Adamczyk Moves Forward

Darius Adamczyk, Honeywell International’s CEO since April, has a tough act to follow, but his priorities are optimistic and leave him lots of room for stamping his own legacy.

Meet the ‘New-Collar’ Workers in Manufacturing

Modern manufacturing no longer thinks in terms of white or blue collar—the workers it needs now are “new-collar”.