Sales/Marketing

5 Data-Driven KPIs For CEOs

It's easy to get emotional about the rough year we've had—but don't. Keeping score by focusing on company data will empower the right decisions and help you emerge from this dark time with intact staff and critical competitive advantages.

Solectrac Creates Place In The Sun For Electric Tractors

Founder Steve Heckeroth believes the time has come for battery-powered models for growing markets in agriculture, golf-course maintenance, fruit production and even horse tracks.

Beyond Bezos: Nine Challenges Facing Andy Jassy

Following a superstar founder is never easy, but Amazon's new CEO also has a full plate of major strategic problems to solve when he takes over later this year.

‘Stand In The Middle’: Lessons From Jeep’s Springsteen Super Bowl Ad

How Stellantis met the moment with a message of unity—and provided a potential path for other CEOs to follow.

Vroom! Vroom!: Startup Wants Super Bowl To Accelerate Business

Major online used-car brand contrasts its e-commerce platform with the “torture” of a dealership experience.

Winnebago Industries Looks To New Brand Portfolio For Strength

CEO Happe has turned around RV giant by entering growing sectors—even acquiring a boat maker.

A New Growth Formula For a New Era

Return on CX investments has become stagnant for 81% of brands. CEOs need to pivot to BX, which focuses the entire company on finding and fulfilling their customers’ unmet needs.

The Most Important Product You Can Sell In 2021

With trust in institutions at an all-time low, consumers are desperate for something to believe in. Give it to them, by staying true to your 'enduring idea.'

How CEOs Can Overcome Bureaucracy And Revive Common Sense In Just 90 Days

It’s estimated that 35% of the world’s top 10,000 companies waste nearly 40% of their daily routines on bureaucracy, red tape, bad excuses and corporate BS. Here's how to avoid that trap.

How To Turn A Performance Dashboard Into A Crystal Ball

To really forecast the future, we need go beyond backward-looking data and focus heavily on true leading indicators.
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CEO CONFIDENCE INDEX

July Poll Finds CEO Confidence Rebounding To Multi-Year High 

Chief Executive’s latest poll of U.S. CEOs finds surging optimism, as buoyant consumer demand and return-to-office policies swamp inflation worries.