Sales/Marketing

Q&A: Fugitives CEO Chris Gernon On The Future Of Marketing And Technology

Chris Gernon is founder and CEO of Fugitives, a Los Angeles-based marketing agency with a “we-can-fix-it” attitude that fills in the gaps when companies need help.

Are You Riding The Marketing Tech Wave Or Being Pulled Under?

Start thinking now about how you can prepare your business to harness emerging marketing technology and move to the front edge of the wave.

Keys To Delivering An Individualized Experience To Your Customers  

It’s critical to master the intersection of service and technology, providing customers with multiple paths to match their needs and preferences.

The Leadership Philosophy Driving A Nationwide Sales Force

Every CEO is different. We come from different upbringings, have unique personalities and our own individual career paths. These factors all contribute to the way we lead.

Who Really Owns Your Brand?

Each individual has a different interpretation of your brand based on his or her experiences and what he or she has heard other people say.

Customer Experience Is Key To Boosting Retention

Companies today must go beyond simply selling products and services to give customers what they’re looking for – the ideal customer experience.

A CEO’s Greatest Challenge: Sales And Go-to-Market Execution

Whether a company has a market cap of $10 million or $100 million, sales and go-to-market execution is one of the biggest challenges a CEO will face.

Companies Embrace Unifying Aspects Of Olympics As Timely Marketing Platform

Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning

How A Cultural Anthropologist Can Help You Strengthen Your Loyal Customer Base

A cultural anthropologist can help CEOs think more like the customer.

How to Leave A Legacy of Doing Good Through Brand Citizenship

Shareholder value has always been a corporation's focus. But the peak of the economic crisis in 2008, however, accelerated a nascent trend and emphasized a shift from shareholder to stakeholder value.
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