With so much consolidation in the tech space, CEOs and CMOs are once again faced with the age-old dilemma – should an organization buy a suite or best-of-breed marketing solution?
In any effort to operationalize the sales force, one of the most widespread problems is charting an effective roadmap.
Eddie Lampert understood the need to transform Sears into an e-commerce powerhouse—and that was a key investment thesis of his. Yet somehow it just didn’t materialize. In business, you don't get partial credit for a good idea poorly implemented.
Learn why your leadership team should be well positioned to know not only what is broken in your sales organization but to know why it is broken.
Learn how operationalizing the sales force can help create consistency, transparency and predictability in the sales function.
Going through a reset every two to four years with a new sales leader is likely to keep a company in the same cul-de-sac of underwhelming value.
Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.
Fjuri CEO Thom Gruhler talks about how his experience as a CMO has influenced him as CEO and the things CEOs need to know about marketing and technology.
Learn which marketing technology trends are impacting poor financial performance, and what CEOs can do to remedy problem areas.
Today, many CMOs are more than qualified to fill the chief executive role, with deep experience in digital business data analytics and thinking creatively to connect with customers and achieve goals.