Sales/Marketing

Strat-O-Matic Chief Brings America the Boys of Summer Anyway

The iconic baseball board game gains new relevance as coronavirus crushes opening weekend of the major-league season.

Coronavirus: Five Rules for Growing Customer Loyalty

The supply disruption from coronavirus – along with tariffs, and other factors – offers historical opportunities for companies to build or destroy customer goodwill.

Levatich’s Tough 5-Year Ride At Harley-Davidson Comes to An End

Despite bold efforts to innovate the aging brand, demographic trends stalled motorcycle sales badly during his tenure. A tiff with the president didn’t help.

Technology Outlook 2020: A New Breed Of Disruption

Forget what you thought you knew about disruption. We're about to be hit by a digital tsunami—and only some will survive.

CEOs Need Help Navigating The Sustainability-Oriented New World

Lorna Davis, advisor to Danone’s CEO, says this new era requires chiefs to step outside their traditional boundaries for collaboration.

Nodding to Greek Mythology, WorkForce Software CEO Tilts at Industry Giant

Morini sparks growth at time-and-attendance player by targeting Kronos, going global and working on culture.

How We Moved Toward A Customer-Centric Culture

For a company that was grown out of a captive insurance company, pivoting toward customer centricity wasn't easy—but with the CEO all in, they got there.

What Real Estate Can Teach Other Industries About Customer-Centricity

Does your organization have the reputation of doing whatever it takes to deliver for your clients? If not, you have work to do.

Why This CEO Reads His Own Product Reviews (And You Should, Too)

CEO Arnav Dalmia discovered an entirely new—and lucrative—customer segment for the Cubii elliptical simply by reading the feedback about how it was actually being used.

Ferring U.S. CEO: Leadership Is A Perpetual Journey

Paul Navarre had top jobs at bigger companies, but the ability to drive change and create a culture that values employees was what attracted him to Ferring Pharmaceuticals.
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CEO CONFIDENCE INDEX

CEO Confidence In 2021 Economic Recovery Strengthens In September

In a survey of more than 600 CEOs, 4 out of 5 forecast a positive business environment by this time next year—if a vaccine is found and the presidential election goes off smoothly.