CEOs offer 12 points on managing your brand communication in the digital age.
Five years ago, “mobile” sounded like the coolest thing that could ever happen to marketing, sort of like when television was invented.
It’s critical to conduct the same type of rigorous due diligence that you would for an M&A transaction. In other words, don’t let a shiny new tech toy blind you into making a bad decision.
While CEOs of S&P 500 companies are overwhelmingly seeing tepid revenue growth and declining profits, a few highly innovative companies are successfully accelerating organic growth by building emotional connections with customers.
Every company that markets products or services produces sales. Ringing up transactions, however, is not the same as having a sales culture or selling system in place.
CEOs have likely already conferred with their leadership teams about how they will deliver sales- and marketing-fueled growth for 2016. Yet while no successful leader submerges him or herself in the nuts and bolts, you must have a dashboard, even an informal one, for guiding your team, asking the right questions and keeping your eye on the high-level feedback.
Every company that markets products or services produces sales.
Peter Drucker, the guru of modern management theory, said these now famous words: “the purpose of a business is to create a customer, and the purpose of the leader is to grow the value of the customer.”
If you’re best salesperson is a cut-throat, take no prisoners, numbers-oriented deliverer, he or she may become a has-been in the near future. That’s because the ability to “serve” is overtaking the ability to “sell” as the key trait of a champion salesperson, according to a new study by the National Center for the Middle Market.
Rebranding a business is a great opportunity for a company to show how it has evolved over time and debut its forward-thinking vision and mission to its constituents. It also is a tremendous undertaking, which requires precise strategy, exact timing and a great amount of preparation that must be communicated from the top all the way down.