Communications leaders have never before been more crucial to the management and success of the enterprise.
When McDonald’s decided to consolidate its nearly $1 billion annual advertising business with Omnicom Group in late summer, severing its relationship with longtime incumbent Leo Burnett, the restaurant giant reportedly required Omnicom to sign a contract that went well beyond the usual agency concessions. Industry buzz was that Omnicom must now create a new agency dedicated to the account and move its headquarters to Chicago.
To tweet or not to tweet? It's a question that may occasionally nag at the minds of the thousands of American CEOs who aren't on social media yet—but suspect they probably should be.
Restaurants Unlimited CEO Jim Eschweiler has learned something about the viability of a “living wage” for his employees, and about the generosity of his customers: Each has limits.
While phrases like "customer-centric operation" may sound like empty business jargon today, leaders who aren't constantly reassessing their clients' needs could be losing out big time.
What Mosquito Squad learned from its Zika virus campaign.
Both sides of the “intrinsic vs. extrinsic” incentive debate can find individual studies that support their argument. Also, there are literally hundreds of studies available about motivation. A more productive literature review looks at meta-studies—essentially ‘studies of studies’—to show what all of the research says in aggregate.
Cultivating and maintaining customer loyalty is a must for mid-market companies. In particular, mid-marketers, according to CustomerThink.com—are unintentionally giving away customer loyalty without realizing it by making a few common mistakes that can easily be rectified.
It’s a known fact that to succeed in business, you must be able to carefully walk the tightrope between your consumer desires and what makes sense from a business perspective. But taking on this challenge is no easy feat.
Companies must take care not to overcommunicate when speaking with customers—something that's pretty easy to do in this media-sensational world.