What’s Wrong With The Sales Machine? Implementing Changes To Improve Sales Maturity
In any effort to operationalize the sales force, one of the most widespread problems is charting an effective roadmap.
How Eddie Lampert Could Have Saved Sears And Learning From His Failure
Eddie Lampert understood the need to transform Sears into an e-commerce powerhouse—and that was a key investment thesis of his. Yet somehow it just didn’t materialize. In business, you don't get partial credit for a good idea poorly implemented.
What’s Wrong With The Sales Machine? Determining Why The Sales Force Is Broken
Learn why your leadership team should be well positioned to know not only what is broken in your sales organization but to know why it is broken.
What’s Wrong With The Sales Machine?
Learn how operationalizing the sales force can help create consistency, transparency and predictability in the sales function.
No Way Out: The Cul-de-Sac Of Sales Churn
Going through a reset every two to four years with a new sales leader is likely to keep a company in the same cul-de-sac of underwhelming value.
How Focusing On Customer Lifetime Value Can Drive Growth
Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.
Fjuri’s Thom Gruhler On What CEOs Need To Know About Marketing
Fjuri CEO Thom Gruhler talks about how his experience as a CMO has influenced him as CEO and the things CEOs need to know about marketing and technology.
The Marketing Tech ROI Meltdown: 3 Trends Impacting Financial Performance
Learn which marketing technology trends are impacting poor financial performance, and what CEOs can do to remedy problem areas.
National CineMedia CEO Andy England On The Transition From CMO To CEO
Today, many CMOs are more than qualified to fill the chief executive role, with deep experience in digital business data analytics and thinking creatively to connect with customers and achieve goals.
Sonnenfeld: AT&T, Novartis CEOs Wise To Take Responsibility
AT&T and Novartis CEOs quickly apologized for working with President Trump’s business associate Michael Cohen. This was a wise move.
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CEO CONFIDENCE INDEX
CEO Confidence Rebounds In May Despite Escalation Of U.S. Trade Fight With China
President Trump’s escalation of the trade fight with China may have spooked global markets, but U.S. CEOs are taking it in stride so far, according to Chief Executive’s monthly reading of CEO confidence.
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