Sales/Marketing

A CEO’s Greatest Challenge: Sales And Go-to-Market Execution

Whether a company has a market cap of $10 million or $100 million, sales and go-to-market execution is one of the biggest challenges a CEO will face.

Companies Embrace Unifying Aspects Of Olympics As Timely Marketing Platform

Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning

How A Cultural Anthropologist Can Help You Strengthen Your Loyal Customer Base

A cultural anthropologist can help CEOs think more like the customer.

How to Leave A Legacy of Doing Good Through Brand Citizenship

Shareholder value has always been a corporation's focus. But the peak of the economic crisis in 2008, however, accelerated a nascent trend and emphasized a shift from shareholder to stakeholder value.

Capacity Planning For Customer Success

How do you approach capacity planning for customer success? There are a lot of moving parts to building a profitable model.

Marvin Windows CEO Paul Marvin Looks To Overhaul The Customer Experience

Paul Marvin, the fourth-generation CEO of Marvin Windows and Doors, is introducing innovations in how the company goes to market.

Integrating The Customer And Employee Experience

Customer experience and employee experience are now inextricably linked, and your customer experience is only as good as your employee experience. What can CEOs do about it?

3 Things CEOs Should Expect From Marketing In 2018

To compete and win in 2018, here are 3 key marketing trends every CEO should ensure their CMO is staying on top of.

It’s Time To Up Your Measurement Game

As a CEO cognizant of both the cyber risks as well as the potential, you have been used to certain data metrics for managing your enterprise, but perhaps it’s time to rethink your strategy.

Setting Your Marketing Strategy Up for Success in 2018

To most effectively decide how much money to spend on marketing and to ensure a level playing field with competitors, it’s important to examine the top marketing objectives, tactics and spend across the B2B landscape.
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CEO1000

CEO1000 Tracker

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

CEO CONFIDENCE INDEX

CEO Confidence Ticks Up In August

Trump trade tactics play well with manufacturing CEOs
Strength in the overall economy, consumer confidence and the Trump administration’s pro-business agenda buoyed CEO confidence in August, even as worry persists about rising economic headwinds in the near future.
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2018 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.

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