Sales/Marketing

Volkswagen’s U.S. Strategist Is Optimistic About Automaking

Reinhard Fischer foresees strong snapback in sales as Americans perceive more reasons to buy a car.

The Little Company That Could—And Did

From thriving sales to barely making payroll in a matter of weeks, this small bath and beauty company knew had to recalibrate quickly to save itself.

Claremont Rug’s Magic Carpet Ride

High-end oriental rug collector Jan David Winitz has had an even easier time reaching clients virtually—now that they have nowhere else to go.

Don’t Look Now, But Airstream Is Streaking

An unexpected boom in RV demand has led to record retail sales—success that CEO Bob Wheeler says makes him "feel guilty just to talk about."

Why CEOs Should Resist The Pull Toward “Urgency Addiction”

In a crisis, we tend to focus on winning the day or the week, rather than the year and those to come. But that myopic focus can make us blind to the critical data we need to survive.

Master of Manufacturing: Wine-Fridge Maker Chills While Navigating COVID-19

Newly ensconced in Nevada, CEO India Hynes is searching for new opportunities for Vinotemp.

This Company Survived The Spanish Flu—They Plan To Survive COVID, Too.

Graeter's Ice Cream, a 150-year-old family business, is using technology, authenticity and good old-fashioned ingenuity to stay afloat during tough times.

How CMOs Are Selling Car Brands—and Calm—Amid COVID-19

Automaker marketing chiefs sing from the same songbook but fine-tune their approaches to fit their overall platforms.

How One CEO, Positive For COVID, Is Continuing To Lead

When you're battling the disease, it is critical to elevate your most capable employees and reinforce your trust in their ability to get the job done.

Companies Must Adapt Quickly To A COVID-19 Economy

Businesses that have products that are fast to launch, easy to use and provide value quickly are already weathering the initial stages of the crisis.
- Advertisement -
- Advertisement -

SUBSCRIBE TO CHIEF EXECUTIVE

Sign Up to Receive Chief Executive Magazine

Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. Subscribe here.

CEO CONFIDENCE INDEX

CEO Confidence In 2021 Economic Recovery Strengthens In September

In a survey of more than 600 CEOs, 4 out of 5 forecast a positive business environment by this time next year—if a vaccine is found and the presidential election goes off smoothly.