Sales/Marketing

Keys To Delivering An Individualized Experience To Your Customers  

It’s critical to master the intersection of service and technology, providing customers with multiple paths to match their needs and preferences.

The Leadership Philosophy Driving A Nationwide Sales Force

Every CEO is different. We come from different upbringings, have unique personalities and our own individual career paths. These factors all contribute to the way we lead.

Who Really Owns Your Brand?

Each individual has a different interpretation of your brand based on his or her experiences and what he or she has heard other people say.

Customer Experience Is Key To Boosting Retention

Companies today must go beyond simply selling products and services to give customers what they’re looking for – the ideal customer experience.

A CEO’s Greatest Challenge: Sales And Go-to-Market Execution

Whether a company has a market cap of $10 million or $100 million, sales and go-to-market execution is one of the biggest challenges a CEO will face.

Companies Embrace Unifying Aspects Of Olympics As Timely Marketing Platform

Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning

How A Cultural Anthropologist Can Help You Strengthen Your Loyal Customer Base

A cultural anthropologist can help CEOs think more like the customer.

How to Leave A Legacy of Doing Good Through Brand Citizenship

Shareholder value has always been a corporation's focus. But the peak of the economic crisis in 2008, however, accelerated a nascent trend and emphasized a shift from shareholder to stakeholder value.

Capacity Planning For Customer Success

How do you approach capacity planning for customer success? There are a lot of moving parts to building a profitable model.

Marvin Windows CEO Paul Marvin Looks To Overhaul The Customer Experience

Paul Marvin, the fourth-generation CEO of Marvin Windows and Doors, is introducing innovations in how the company goes to market.
- Advertisement -

CEO1000

CEO1000 Tracker

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

CEO CONFIDENCE INDEX

CEO Outlook Dips Further Amid Midterm Elections

Chief Executive’s most recent reading of CEO confidence in future business conditions slipped from 7 out of 10 in October to 6.9 in November. It was a new low for 2018 as business leaders begin to prepare for a possible downturn ahead.
- Advertisement -

BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2018 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.

SUBSCRIBE TO CHIEF EXECUTIVE

Sign Up to Receive Chief Executive’s Magazine and e-Newsletters

Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. Subscribe here.