Sales/Marketing

Why the Chief Communications Officer is Pivotal to the CEO, Especially a New One

Communications leaders have never before been more crucial to the management and success of the enterprise.

Could McDonald’s’ Zero-Margin Advertising Deal with Omnicom Completely Change the Ad Game?

When McDonald’s decided to consolidate its nearly $1 billion annual advertising business with Omnicom Group in late summer, severing its relationship with longtime incumbent Leo Burnett, the restaurant giant reportedly required Omnicom to sign a contract that went well beyond the usual agency concessions. Industry buzz was that Omnicom must now create a new agency dedicated to the account and move its headquarters to Chicago.

CEOs on Social Media: Advertising Expert Phillip Crowe Shares his Tips

To tweet or not to tweet? It's a question that may occasionally nag at the minds of the thousands of American CEOs who aren't on social media yet—but suspect they probably should be.

A Lesson Learned about Trying to Pass on the Cost of a Living Wage...

Restaurants Unlimited CEO Jim Eschweiler has learned something about the viability of a “living wage” for his employees, and about the generosity of his customers: Each has limits.

Gutsy Customer-Experience Converts are Enjoying the Spoils

While phrases like "customer-centric operation" may sound like empty business jargon today, leaders who aren't constantly reassessing their clients' needs could be losing out big time.

The Zika Virus: Mosquito Squad’s Communication Rules from Real Life

What Mosquito Squad learned from its Zika virus campaign.

Why CEOs Shouldn’t Discard Their Sales Incentives

Both sides of the “intrinsic vs. extrinsic” incentive debate can find individual studies that support their argument. Also, there are literally hundreds of studies available about motivation. A more productive literature review looks at meta-studies—essentially ‘studies of studies’—to show what all of the research says in aggregate.

How Mid-Market Companies Can Get Back Customer Loyalty

Cultivating and maintaining customer loyalty is a must for mid-market companies. In particular, mid-marketers, according to CustomerThink.com—are unintentionally giving away customer loyalty without realizing it by making a few common mistakes that can easily be rectified.

Balancing Consumer Desires with Business Logic

It’s a known fact that to succeed in business, you must be able to carefully walk the tightrope between your consumer desires and what makes sense from a business perspective. But taking on this challenge is no easy feat.

How to Overcome the Urge to Overcommunicate

Companies must take care not to overcommunicate when speaking with customers—something that's pretty easy to do in this media-sensational world.
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CEO1000

CEO1000 Tracker Full List

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

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CEO CONFIDENCE INDEX

CEO Optimism Rebounds in November Amid Growing Hope For Tax Cuts

CEOs are reporting a renewed sense of confidence in where the business landscape will be a year from now, registering the highest level since April.
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2017 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his success in and dedication to business, shareholders, customers and employees.

EDITOR'S PICKS

How A Former Accenture CEO Turned A Failing Leadership Into Growth

This former CEO's first year was a disaster until he shifted everyone's focus to create a customer-centric organization. What happened after that went directly to the bottom line.

What P&G Learned About Marketing From Elon Musk

While Tesla was moving ahead of the competition without spending a dime, P&G's marketing machine was watching closely.

How to Follow a Great Leader: Honeywell’s Darius Adamczyk Moves Forward

Darius Adamczyk, Honeywell International’s CEO since April, has a tough act to follow, but his priorities are optimistic and leave him lots of room for stamping his own legacy.

Meet the ‘New-Collar’ Workers in Manufacturing

Modern manufacturing no longer thinks in terms of white or blue collar—the workers it needs now are “new-collar”.