Sales/Marketing

3 Things CEOs Should Expect From Marketing In 2018

To compete and win in 2018, here are 3 key marketing trends every CEO should ensure their CMO is staying on top of.

It’s Time To Up Your Measurement Game

As a CEO cognizant of both the cyber risks as well as the potential, you have been used to certain data metrics for managing your enterprise, but perhaps it’s time to rethink your strategy.

Setting Your Marketing Strategy Up for Success in 2018

To most effectively decide how much money to spend on marketing and to ensure a level playing field with competitors, it’s important to examine the top marketing objectives, tactics and spend across the B2B landscape.

Marketing Tech Investment Trends For 2018

The role of marketing continues to change and everyone wants and expects an Amazon or Netflix experience. With so many options, where should smart CMOs (and CEOs) spend their budgets in 2018?

Spend Your 2018 Tax Windfall Amazon-izing Your Company

If you’re not Amazon-izing your company right now, you’re in trouble, and likely paying a severe penalty already.

The Real Meaning Of Digital Transformation: Increased Agility

In the era of the digitally native customer and ever-shifting landscape, digital transformation has become one of the most viable strategies to accelerate business activities.

Everything You Ever Wanted To Know About Marketing Communications

Companies often confuse communications tactics with a strategy. Successful communications strategies answer the question, “Why are we doing these activities?”

From SaaS To A XaaS World: The Importance Of The Customer Experience

Software as a service is sweeping B2B sectors from transportation to printing and jet engines, turning SaaS into “everything as a service” or “XaaS”.

Legal Steps To Assure Brand Protection

This is Part 2 of a 2-part series. Click here for part 1. Despite all best efforts, brands are imitated which is why taking the...

Innovator Brand Protection: Key Steps To Promote And Protect Your Brand

This is Part 1 of a 2-part series. Click here for part 2. When the first iPhone launched in 2007, many prominent tech CEOs and...
- Advertisement -

CEO1000

CEO1000 Tracker

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

CEO CONFIDENCE INDEX

CEO Confidence Remains Solid In March, But Trails 2018 Levels

Chief Executive’s most recent reading of CEO confidence in current business conditions remains flat month-over-month, at 7.3 out of 10, while confidence in future conditions decreased slightly to 6.7/10, from 6.8 in February.
- Advertisement -

BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2018 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.

SUBSCRIBE TO CHIEF EXECUTIVE

Sign Up to Receive Chief Executive’s Magazine and e-Newsletters

Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. Subscribe here.