Sales/Marketing

The Benefits of Converting Your Offerings From Products to Platforms

Your company’s product—no matter how unique or superior to a competing product, no matter how affordable or cost-agnostic—isn’t enough anymore. Winning the war for customer acquisition and retention is no longer a product game, it’s a relationship game. The battleground is omni-channel consumer engagement. This requires a holistic view, which can only be achieved by having a complete customer platform.

5 Tried-and-True Sales Methods You Should Still Be Using in the 21st Century

Make no mistake; the world of sales is changing. Technology seems to be driving the sales vehicle in today’s society, but it’s the old school, tried and true, consultative techniques that separate the good from the great sales professional.

The Pharma Industry Has a Branding Problem: Can it Be Fixed?

Former Valeant Pharmaceuticals chief executive Martin Shkreli may be the poster boy of price gouging run amok, but the heat is increasingly on for the rest of the industry to tamp down on drug price increases and base growth more on productivity and less on arbitrary hikes to please shareholders.

6 Ways to Sell Millennials on Joining Your Sales Team

Millennials live in a world that is increasingly virtual. They text, Snapchat, and tweet instead of picking up the phone and calling one another, and Skype instead of going out for coffee. That is part of the reason companies are having a hard time filling a growing number of open sales positions, a profession that requires a great deal of personal, face-to-face connections.

More Middle Market Companies Are Digitizing Back Office and Customer-Facing Operations

While upgrading legacy systems can be costly and cumbersome, a growing number of middle-market companies are nevertheless investing to digitize both their back office and customer-facing operations.

Dynamic Pricing Is Picking Up Steam. Should You Be Considering It?

Is dynamic pricing good for the bottom line? It depends on whether companies handle the varying pricing structures in ways that don’t turn off would-be buyers, experts say.

3 Reasons Why Your Company Needs a Chief Revenue Officer

In late July, Yahoo released a disappointing sales forecast for the third quarter and, just days later, announced the appointment of Lisa Utzschneider as chief revenue officer. After integrating all of the company’s disparate sales teams together, CEO Marissa Mayer was hoping Utzschneider could uncover new ad revenue streams. Should you be doing the same?

How Manufacturers Can Learn from the Success of Emerson’s STEM Marketing Strategy

Appealing to millennials who are making careers in science, technology, education and math is becoming a top priority for manufacturing CEOs as the fate of nearly every industrial vertical these days increasingly is tied to innovation in digital technology and other “STEM” disciplines.

How Connected Technology Can Streamline Business and Improve Customer Experience

We’re living in the age of the customer where companies are expected to be accessible 24/7/365, and consumers are growing accustomed to having their needs met at the drop of a hat. To remain relevant in this climate, CEOs must make optimizing the customer experience a top priority throughout all departments of their organizations—a seemingly tall task that can be made much easier through the use of connected technology.

Alleviating Call-Center Frustrations Should Be on Mid-Marketers’ Agendas

Now that more mid-market companies are operating full-size call centers, providing meaningful customer service has never been more important. And a number of new technologies are available to help mid-market CEOs ensure that their companies are coming through on that score.
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CEO1000

CEO1000 Tracker Full List

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies (public and private).

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CEO CONFIDENCE INDEX

CEO Confidence Dims Amid Geopolitical Worry and Congress Standoff

After months of patient waiting and little change, CEO confidence is showing signs of faltering amid a...
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2017 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his success in and dedication to business, shareholders, customers and employees.

EDITOR'S PICKS

To Win at Workspaces, Blur the Edges of the Office

Gale Moutrey is head of communications for Steelcase, the world’s authority on office environments. At our upcomming CEO Talent...

What P&G Learned About Marketing From Elon Musk

While Tesla was moving ahead of the competition without spending a dime, P&G's marketing machine was watching closely.

How to Follow a Great Leader: Honeywell’s Darius Adamczyk Moves Forward

Darius Adamczyk, Honeywell International’s CEO since April, has a tough act to follow, but his priorities are optimistic and leave him lots of room for stamping his own legacy.

Meet the ‘New-Collar’ Workers in Manufacturing

Modern manufacturing no longer thinks in terms of white or blue collar—the workers it needs now are “new-collar”.