How To Use Price Transparency To Fight Trust Issues With B2B Buyers
Trust is a major factor in determining where B2B buyers choose to do business, and inflation has only made them more wary. Get out in front with a clear pricing narrative.
Trust is a major factor in determining where B2B buyers choose to do business, and inflation has only made them more wary. Get out in front with a clear pricing narrative.
it’s more important than ever for you to position your account executives for success—their wins are your wins. Here’s how.
The industry has had, and continues to have, its share of challenges, but thanks to the globalization boom and millennial interest, it might be poised for big growth.
You may have some tough asks to make of your most important customers. How well they respond depends on how much trust you’ve earned.
Business leaders can feel besieged by the pressure of shifting public expectations. The companies that will not only survive but thrive in these uncertain times need to deploy five key strategies to move beyond business as usual.
In the ‘Metail’ economy, if you want to be cost competitive, you need to understand the implications that has on the way you must orient your cost structure as well as your strategy.
Three ways to use science-based tactics to redefine brands and persuade consumers to embrace them.
It’s not enough to know what your customers want anymore; you’ve got to anticipate their needs—and deliver. CEOs share their tactics.
Four critical KPIs to measure the impact of your public relations efforts.
They aren’t all the same. For better—and long-term—profitability, make sure you’re going after the customers you need today.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
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1:00 - 5:00 pm
We are in a period of rapid change. Customer needs, technologies, competitors and internal capabilities require companies to review and update their strategies for the new realities. In this workshop, strategy experts Steve Rutan and Denise Harrison will show you a systematic approach to strategic planning to help you refine or redefine your business strategy and approach including:
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.