This is Part 1 of a 2-part series. Click here for part 2. When the first iPhone launched in 2007, many prominent tech CEOs and...
Customers know best what they want and those best positioned to gain that information in an organization are those closest to the customer. That's where the CEO needs to be.
In his new book, "The Business of Persuasion", Harold Burson, founder of Burson Marstellar, says PR has forgotten its original missions and values and that it needs to reconnect with them.
In a world where word of mouth spreads at the speed of mobile, opinions matter more than ever.
CEOs who embrace a deliberate approach and maintain a customer focus to their marketing tech investments and adoption will emerge as leaders in their respective industries.
Smart CEOs are keeping an eye on the marketing technology space and communicating regularly with CMOs about how it is being leveraged, because it can make a big impact on revenue when deployed correctly.
While Tesla was moving ahead of the competition without spending a dime, P&G's marketing machine was watching closely.
Tesla is the most valuable automobile brand in America, while having no car dealers or advertising. That is not a coincidence.
As a representative of your company brand and, a brand in your own right, you must set a great example for your team and for all leaders to follow.
In an online world driven by content, some firms are setting aside traditional marketing strategies and replacing them with content strategies focused on owned media to drive customer loyalty and revenue.