Sales/Marketing

Everything You Ever Wanted To Know About Marketing Communications

Companies often confuse communications tactics with a strategy. Successful communications strategies answer the question, “Why are we doing these activities?”

From SaaS To A XaaS World: The Importance Of The Customer Experience

Software as a service is sweeping B2B sectors from transportation to printing and jet engines, turning SaaS into “everything as a service” or “XaaS”.

Legal Steps To Assure Brand Protection

This is Part 2 of a 2-part series. Click here for part 1. Despite all best efforts, brands are imitated which is why taking the...

Innovator Brand Protection: Key Steps To Promote And Protect Your Brand

This is Part 1 of a 2-part series. Click here for part 2. When the first iPhone launched in 2007, many prominent tech CEOs and...

Head Of User Experience: The New Role For The Modern CEO

Customers know best what they want and those best positioned to gain that information in an organization are those closest to the customer. That's where the CEO needs to be.

CEOs: “Have The Courage To Speak Your Mind,” Says Father Of PR, Harold Burson

In his new book, "The Business of Persuasion", Harold Burson, founder of Burson Marstellar, says PR has forgotten its original missions and values and that it needs to reconnect with them.

How Mobile Behavior Is About To Change Your Company’s Valuation

In a world where word of mouth spreads at the speed of mobile, opinions matter more than ever.

CEO’s Guide To Successfully Leveraging Marketing Tech

CEOs who embrace a deliberate approach and maintain a customer focus to their marketing tech investments and adoption will emerge as leaders in their respective industries.

Why Marketing Tech Should Be on the CEO Radar

Smart CEOs are keeping an eye on the marketing technology space and communicating regularly with CMOs about how it is being leveraged, because it can make a big impact on revenue when deployed correctly.

What P&G Learned About Marketing From Elon Musk

While Tesla was moving ahead of the competition without spending a dime, P&G's marketing machine was watching closely.
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CEO1000

CEO1000 Tracker

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

CEO CONFIDENCE INDEX

CEO Confidence Drops To Lowest Level Since 2016 Presidential Election

Our monthly reading of CEO confidence in business conditions fell sharply in December as the nation’s business leaders increasingly perceived that gathering economic and political headwinds. The CEO Confidence Index is at its lowest levels in two years.
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2018 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.

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