CEOs who embrace a deliberate approach and maintain a customer focus to their marketing tech investments and adoption will emerge as leaders in their respective industries.
Smart CEOs are keeping an eye on the marketing technology space and communicating regularly with CMOs about how it is being leveraged, because it can make a big impact on revenue when deployed correctly.
While Tesla was moving ahead of the competition without spending a dime, P&G's marketing machine was watching closely.
Tesla is the most valuable automobile brand in America, while having no car dealers or advertising. That is not a coincidence.
As a representative of your company brand and, a brand in your own right, you must set a great example for your team and for all leaders to follow.
In an online world driven by content, some firms are setting aside traditional marketing strategies and replacing them with content strategies focused on owned media to drive customer loyalty and revenue.
In what seems to be part of a last-ditch effort to keep the jackals at bay while other retailers are being devoured around his iconic company, Sears CEO Eddie Lampert has embarked on an aggressive social-media strategy to castigate Sears’ enemies and explain his strategy.
Companies employing personalization programs can double their revenue growth rate, according to new research by Boston Consulting Group.
Superconsumers. If you’re not familiar with the term, you should be able to intuit the meaning of the word.
No matter how good your word of mouth marketing is, you still need to have a marketing plan.