Everything You Ever Wanted To Know About Marketing Communications
Companies often confuse communications tactics with a strategy. Successful communications strategies answer the question, “Why are we doing these activities?”
From SaaS To A XaaS World: The Importance Of The Customer Experience
Software as a service is sweeping B2B sectors from transportation to printing and jet engines, turning SaaS into “everything as a service” or “XaaS”.
Legal Steps To Assure Brand Protection
This is Part 2 of a 2-part series. Click here for part 1.
Despite all best efforts, brands are imitated which is why taking the...
Innovator Brand Protection: Key Steps To Promote And Protect Your Brand
This is Part 1 of a 2-part series. Click here for part 2.
When the first iPhone launched in 2007, many prominent tech CEOs and...
Head Of User Experience: The New Role For The Modern CEO
Customers know best what they want and those best positioned to gain that information in an organization are those closest to the customer. That's where the CEO needs to be.
CEOs: “Have The Courage To Speak Your Mind,” Says Father Of PR, Harold Burson
In his new book, "The Business of Persuasion", Harold Burson, founder of Burson Marstellar, says PR has forgotten its original missions and values and that it needs to reconnect with them.
How Mobile Behavior Is About To Change Your Company’s Valuation
In a world where word of mouth spreads at the speed of mobile, opinions matter more than ever.
CEO’s Guide To Successfully Leveraging Marketing Tech
CEOs who embrace a deliberate approach and maintain a customer focus to their marketing tech investments and adoption will emerge as leaders in their respective industries.
Why Marketing Tech Should Be on the CEO Radar
Smart CEOs are keeping an eye on the marketing technology space and communicating regularly with CMOs about how it is being leveraged, because it can make a big impact on revenue when deployed correctly.
What P&G Learned About Marketing From Elon Musk
While Tesla was moving ahead of the competition without spending a dime, P&G's marketing machine was watching closely.
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CEO1000
CEO1000 Tracker
From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.
CEO CONFIDENCE INDEX
CEO Confidence Drops To Lowest Level Since 2016 Presidential Election
Our monthly reading of CEO confidence in business conditions fell sharply in December as the nation’s business leaders increasingly perceived that gathering economic and political headwinds. The CEO Confidence Index is at its lowest levels in two years.
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BEST & WORST STATES FOR BUSINESS
Best and Worst States For Business
Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2018 Best & Worst States for Business.
CEO OF THE YEAR
CEO of the Year
Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.
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