Sales/Marketing

CEO’s Guide To Successfully Leveraging Marketing Tech

CEOs who embrace a deliberate approach and maintain a customer focus to their marketing tech investments and adoption will emerge as leaders in their respective industries.

Why Marketing Tech Should Be on the CEO Radar

Smart CEOs are keeping an eye on the marketing technology space and communicating regularly with CMOs about how it is being leveraged, because it can make a big impact on revenue when deployed correctly.

What P&G Learned About Marketing From Elon Musk

While Tesla was moving ahead of the competition without spending a dime, P&G's marketing machine was watching closely.

How Tesla Is Breaking the Big-Budget Advertising Habit

Tesla is the most valuable automobile brand in America, while having no car dealers or advertising. That is not a coincidence.

As a Leader, You Too Are a Brand

As a representative of your company brand and, a brand in your own right, you must set a great example for your team and for all leaders to follow.

Is Content Killing Traditional Marketing?

In an online world driven by content, some firms are setting aside traditional marketing strategies and replacing them with content strategies focused on owned media to drive customer loyalty and revenue.

Sears CEO Lampert Blogs to Defend his Company

In what seems to be part of a last-ditch effort to keep the jackals at bay while other retailers are being devoured around his iconic company, Sears CEO Eddie Lampert has embarked on an aggressive social-media strategy to castigate Sears’ enemies and explain his strategy.

When Interfacing with Customers, Make it Personal

Companies employing personalization programs can double their revenue growth rate, according to new research by Boston Consulting Group.

5 Key Pathways to Growth Only Superconsumers Can Unlock

Superconsumers. If you’re not familiar with the term, you should be able to intuit the meaning of the word.

Word-of-Mouth Marketing Is NOT Marketing

No matter how good your word of mouth marketing is, you still need to have a marketing plan.
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CEO1000

CEO1000 Tracker

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

CEO CONFIDENCE INDEX

CEO Confidence Ticks Up In August

Trump trade tactics play well with manufacturing CEOs
Strength in the overall economy, consumer confidence and the Trump administration’s pro-business agenda buoyed CEO confidence in August, even as worry persists about rising economic headwinds in the near future.
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2018 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.

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