Superconsumers. If you’re not familiar with the term, you should be able to intuit the meaning of the word.
No matter how good your word of mouth marketing is, you still need to have a marketing plan.
Kasper Rorsted said the company will switch its marketing efforts to digital as young people fix their gazes on mobile devices.
People of all ages appear to be choosing products that are either really good or really bad for them, presenting opportunities for a squeeze on prices.
Kevin Plank has taken out a full-page newspaper ad to clarify his position on immigration after the company's own celebrity endorsers slammed his support of Donald Trump and an analyst slapped a sell call on its shares.
Super Bowl LI advertisements added to the supercharged political zeitgeist on Sunday, as a number of brands took direct stabs at social issues, while others dipped a toe into them.
A recent Gartner survey on the role of marketing in customer experience found that, by 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago.
New companies, innovative concepts and different aircraft are changing the face of charter, jet cards and fractional ownership.
As manufacturers transition into digital organizations, they'll likely have to take a stronger interest in their social media.
Of course it’s not OK, and most CEOs would bristle at the thought. Sales professionals, talented as they may be, don’t have the perspective to formulate and implement the company strategy, and likely have no experience doing so.