To compete and win in 2018, here are 3 key marketing trends every CEO should ensure their CMO is staying on top of.
As a CEO cognizant of both the cyber risks as well as the potential, you have been used to certain data metrics for managing your enterprise, but perhaps it’s time to rethink your strategy.
To most effectively decide how much money to spend on marketing and to ensure a level playing field with competitors, it’s important to examine the top marketing objectives, tactics and spend across the B2B landscape.
The role of marketing continues to change and everyone wants and expects an Amazon or Netflix experience. With so many options, where should smart CMOs (and CEOs) spend their budgets in 2018?
If you’re not Amazon-izing your company right now, you’re in trouble, and likely paying a severe penalty already.
In the era of the digitally native customer and ever-shifting landscape, digital transformation has become one of the most viable strategies to accelerate business activities.
Companies often confuse communications tactics with a strategy. Successful communications strategies answer the question, “Why are we doing these activities?”
Software as a service is sweeping B2B sectors from transportation to printing and jet engines, turning SaaS into “everything as a service” or “XaaS”.
This is Part 2 of a 2-part series. Click here for part 1. Despite all best efforts, brands are imitated which is why taking the...
This is Part 1 of a 2-part series. Click here for part 2. When the first iPhone launched in 2007, many prominent tech CEOs and...