How Focusing On Customer Lifetime Value Can Drive Growth
Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.
Fjuri’s Thom Gruhler On What CEOs Need To Know About Marketing
Fjuri CEO Thom Gruhler talks about how his experience as a CMO has influenced him as CEO and the things CEOs need to know about marketing and technology.
The Marketing Tech ROI Meltdown: 3 Trends Impacting Financial Performance
Learn which marketing technology trends are impacting poor financial performance, and what CEOs can do to remedy problem areas.
National CineMedia CEO Andy England On The Transition From CMO To CEO
Today, many CMOs are more than qualified to fill the chief executive role, with deep experience in digital business data analytics and thinking creatively to connect with customers and achieve goals.
Sonnenfeld: AT&T, Novartis CEOs Wise To Take Responsibility
AT&T and Novartis CEOs quickly apologized for working with President Trump’s business associate Michael Cohen. This was a wise move.
Q&A: Fugitives CEO Chris Gernon On The Future Of Marketing And Technology
Chris Gernon is founder and CEO of Fugitives, a Los Angeles-based marketing agency with a “we-can-fix-it” attitude that fills in the gaps when companies need help.
Are You Riding The Marketing Tech Wave Or Being Pulled Under?
Start thinking now about how you can prepare your business to harness emerging marketing technology and move to the front edge of the wave.
Keys To Delivering An Individualized Experience To Your Customers
It’s critical to master the intersection of service and technology, providing customers with multiple paths to match their needs and preferences.
The Leadership Philosophy Driving A Nationwide Sales Force
Every CEO is different. We come from different upbringings, have unique personalities and our own individual career paths. These factors all contribute to the way we lead.
Who Really Owns Your Brand?
Each individual has a different interpretation of your brand based on his or her experiences and what he or she has heard other people say.
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CEO1000
CEO1000 Tracker
From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.
CEO CONFIDENCE INDEX
CEO Confidence Plunges In August Amid Growing Trade Worries And Slowdown Fears
CEO confidence in future business conditions fell 6% in August from July, according to Chief Executive’s most recent polling. At 6.2 out of 10 on our 1-10 scale, confidence is at its lowest level since October 2016.
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BEST & WORST STATES FOR BUSINESS
Best and Worst States For Business
Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2019 Best & Worst States for Business.
CEO OF THE YEAR
CEO of the Year
Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.
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