Everything You Ever Wanted To Know About Marketing Communications
Companies often confuse communications tactics with a strategy. Successful communications strategies answer the question, “Why are we doing these activities?”
Companies often confuse communications tactics with a strategy. Successful communications strategies answer the question, “Why are we doing these activities?”
Software as a service is sweeping B2B sectors from transportation to printing and jet engines, turning SaaS into “everything as a service” or “XaaS”.
This is Part 2 of a 2-part series. Click here for part 1. Despite all best efforts, brands are imitated which is why taking the
This is Part 1 of a 2-part series. Click here for part 2. When the first iPhone launched in 2007, many prominent tech CEOs and
Customers know best what they want and those best positioned to gain that information in an organization are those closest to the customer. That’s where the CEO needs to be.
In his new book, “The Business of Persuasion”, Harold Burson, founder of Burson Marstellar, says PR has forgotten its original missions and values and that it needs to reconnect with them.
In a world where word of mouth spreads at the speed of mobile, opinions matter more than ever.
CEOs who embrace a deliberate approach and maintain a customer focus to their marketing tech investments and adoption will emerge as leaders in their respective industries.
Smart CEOs are keeping an eye on the marketing technology space and communicating regularly with CMOs about how it is being leveraged, because it can make a big impact on revenue when deployed correctly.
While Tesla was moving ahead of the competition without spending a dime, P&G’s marketing machine was watching closely.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.