Sales/Marketing

11 Reasons Why It’s Time for a Digital Strategy Audit

Given the fast-moving nature of interactive tools and techniques, and their far-reaching implications across the enterprise, staying current on digital trends and interpreting their impact on your business can be overwhelming. It's time your company conducted a digital strategy audit.

How to Deliver Superior Customer Service

Customer service is a crucial part of your business, and one that deserves your attention and your money -- you are trying to build a life-long customer relationship. Here are four focus areas to help you achieve your customer service goals.

Is Your Company Missing the Boat on Pricing Opportunities?

A recent survey shows that most companies are timid when it comes to price increases. But, by shifting policy to optimized pricing, companies can shift the battle to where their strengths lie -- in their ability to deliver unique benefits. All indications are that price optimization is invaluable, and helps prevent a brand from becoming a commodity.

How to Mine Social Media Customer Feedback Intelligently

An Accenture report says three fourths of businesses don’t know what their customers are saying about them and 31 percent don’t measure the effectiveness of social media. Here’s how to use social media intelligence, intelligently.

Canon CEO Joe Adachi on the Customer Connection

For the last seven years, Canon has received PC Magazine's "Reader's Choice" award winners for service and reliability of their printers and digital cameras. Even throughout the recession, Canon focused on its customer service as a way to build and maintain customer relationships.

The View from Marketing: How to get the most from your CMO

According to a new survey by Spencer Stuart, the tenure of your Chief Marketing Officer is going to be brief -- the average CEO will go through two CMOs during their tenure. So, it's important to know how to make the time you have with each CMO as effective as possible.

Where Do CMOs Come From?

What’s the career path for the typical CMO? If you think being a wizard at brand management, developing memorable ad campaigns or making a...

Do CEOs Read History?

A recent analysis of Microsoft tells a familiar tale, one where an aging CEO loses touch with the core integrity of a brand. It seems that leadership style and age perhaps go hand in hand, and it may not be the right decision to put an older CEO in charge of a growing company.

How Social Networking Will Change Air Transportation

Delta adopts social networking to enhance group travel, and the private jet charter industry uses social networking to create "group-then-go" charters. How will mobile communication change air travel?

Should CEOs Use Social Media?

With over 150 million Americans using social networks, it has become imperative for businesses to adopt these platforms as well. There are distinct leadership, learning, business benefits to jumping on the bandwagon. The debate is not about 'when' but 'how.'
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CEO CONFIDENCE INDEX

Covid-19 Spikes CEO Involvement In Spending Decisions, New Study Finds

Investments carrying greater risk and increased scrutiny from board members and other stakeholders are both contributing factors.
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Best and Worst States For Business

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CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.