Sales/Marketing

What does Sun Microsystems Mean?

  Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems' identity has come in for severe beating. "I must admit that I've never been...

Why Social Media is Good for Advertising?

  As the recession begins to bite, marketing professionals believe brands are finding difficulty in reaching their customers. Additionally, with diminishing returns in offline advertising...

Business and Social Contribution

In 1970, Milton Friedman argued strenuously that the social responsibility of business is, above all, to increase profits. In an article for The New...

Brand Equity and the CEO

Brands exist in the mind and our minds are full of familiar images that we instantaneously recall when prompted by sights, sounds, smells and...

Instilling the Value Proposition

One of the greatest challenges for any CEO is to get his  entire organization to "walk the talk"  in order to make every customer...

Private Label Rights: It Seemed Like a Good Idea at the Time

When you're doing business on the web, it should be obvious that you will have a great deal of competition. In order to set...

Customer Information

Have you ever wondered what happens to all the information the local supermarket collects when they scan your personal information tag on your key...

Customer Relationship Marketing

A lot of CEO's that I have met and helped over the years thought that they were in the product business. Selling products to...

Marketing vs. Selling – What’s the difference?

Creating anything new is exciting. The thought of what a new business might become is exhilarating. The pursuit of that dream is the passion...

Technology’s Impact On Branding

The scene: somewhere in the advertising future, between science fiction and science fact. You look up at the moon and staring back is the...
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CEO CONFIDENCE INDEX

CEO Confidence Continues To Climb In January

Chief Executive’s latest poll of more than 230 CEOs finds optimism in 2021 business conditions on track and steady after the tumult of 2020.