With over 150 million Americans using social networks, it has become imperative for businesses to adopt these platforms as well. There are distinct leadership, learning, business benefits to jumping on the bandwagon. The debate is not about 'when' but 'how.'
The cycle repeats itself — again! Bob Donnelly outlines the mistakes that destroyed Borders and offers an interesting solution.
How to build a name you can literally bank on.
Inter/Media uses media fragmentation to its advantage.
Brands only get one opportunity to own a position
The i suite of products demonstrates a classic "first mover" marketing lesson
Where did the Edsel, the Chevette, and more recently the Aztec and Phaeton come from?Certainly not the customer, but more likely from a committee...
A former advertising chairman looks at the branding efforts of U.S. carmakers and wonders what ‘big ideas’ they stood for
Almost every company has a web site these days. But, are you using the internet to market more effectively? The internet has allowed marketers to promote...