Sales/Marketing

Should CEOs Use Social Media?

With over 150 million Americans using social networks, it has become imperative for businesses to adopt these platforms as well. There are distinct leadership, learning, business benefits to jumping on the bandwagon. The debate is not about 'when' but 'how.'

What CEOs Can Learn from Borders’ Predicament

The cycle repeats itself — again! Bob Donnelly outlines the mistakes that destroyed Borders and offers an interesting solution.

Branding Breakthroughs

How to build a name you can literally bank on.

Media Mixer

Inter/Media uses media fragmentation to its advantage.

Marketing Reminder for CEOs

Brands only get one opportunity to own a position

What can CEOs learn from Apple?

The i suite of products demonstrates a classic "first mover" marketing lesson

Marketing by Assumption

Where did the Edsel, the Chevette, and more recently the Aztec and Phaeton come from?Certainly not the customer, but more likely from a committee...

Big Ideas in Detroit and on Wall Street

A former advertising chairman looks at the branding efforts of U.S. carmakers and wonders what ‘big ideas’ they stood for

Virtual Marketing Benefits for the CEO

Almost every company has a web site these days. But, are you using the internet to market more effectively? The internet has allowed marketers to promote...
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Confidence Falls To Decade Low, But Few Predict Recession

Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.