Marketing by the Numbers
As a former chief marketing officer, I remember when the CMO job was thought to be a lot simpler. Essentially, the chief marketer was...
Creative Leadership: Jazzing up Business
Want an asset your competition can't duplicate? Hire nonconformists; give them the tools to create; and set them free.
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
CEO Confidence Falls To Decade Low, But Few Predict Recession
Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.