Sales/Marketing

Marketing by the Numbers

As a former chief marketing officer, I remember when the CMO job was thought to be a lot simpler. Essentially, the chief marketer was...

Creative Leadership: Jazzing up Business

Want an asset your competition can't duplicate? Hire nonconformists; give them the tools to create; and set them free.
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Confidence Falls To Decade Low, But Few Predict Recession

Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.