You’re already raising prices, but are you doing it as effectively as possible? Are you sure? Are you really getting all the leverage and advantage you can? Is your salesforce really pushing as hard as it can to deliver in this inflationary environment? In this highly-focused, 3-hour session, we’ll go way beyond surface concepts to make you a far more effective leader in this indispensable area. From strategy to customer relations to marshalling your sales team to better economic outcomes, we’ll bring together experts who can make you smarter—now—when it comes to keeping your company profitable no matter what happens next. Think you know pricing? Think again.
Partner, Simon-Kucher & Partners
Senior Lecturer, MIT
Adam Echter, Partner, Simon-Kucher & Partners, and one of the world’s recognized experts on pricing strategy, goes deep to reveal the truth about effectively raising prices and gaining leverage—what works, what doesn’t, what you need to do now. Think you know pricing? Think again.
Jonathan Byrnes, Senior Lecturer, MIT, and Chief Executive Group’s resident “Profitability Professor” digs into one of the most essential strategic elements in profit-making—rigorous customer segmentation. He’ll show you how to set up the systems and frameworks you need to make more while saving more.
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*Group Discounts will automatically be applied to Teams of ‘3 or more’ and ‘6 or more’