Trust and Transformation: Building the Edge That Matters
Stephen M.R. Covey
Do you want to drive rapid, sustainable growth and outpace your rivals? There’s only one proven way: By inspiring belief—belief in themselves, in your mission and in your leadership. During this exclusive Chief Executive masterclass, two of today’s top leadership experts, Stephen M.R. Covey and Lior Arussy, will show you how to harness trust and purpose to fuel unparalleled results. In our fast-changing world, the most powerful competitive edge isn’t technology or strategy—it’s your people. Discover practical strategies to build trust, inspire commitment and transform your culture for long-term success.
Understand how trust improves efficiency, retention and productivity.
Learn proven strategies for fostering trust, encouraging risk-taking and enhancing team accountability.
See how trust empowers teams to act decisively—reducing bottlenecks, revving up organizational tempo and supercharging growth. growth.
Develop ways to use purpose-driven narratives to inspire engagement and resilience.
The bestselling author of Speed of Trust and Trust & Inspire: How Truly Great Leaders Unleash Greatness in Others, Stephen M.R. Covey brings a revolutionary approach to leadership that challenges the traditional “command and control” mindset. Covey’s insights—and pragmatic approaches—show how trust accelerates decision-making, empowers employees to take ownership, and boosts productivity. He’ll show you how.
A pioneer in organizational transformation and customer experience, Lior Arussy’s latest work, Dare to Author! Take Charge of the Narrative of Your Life, focuses on the power of storytelling as a tool for inspiring change. Arussy shows you how to consciously craft their organization’s narrative to align teams, drive engagement, build resilience—a powerful approach to high-powered growth and innovation.
In this session, Covey will share how creating a high-trust environment allows for greater collaboration, faster decision-making, and more effective execution of strategic goals.
An in-depth exploration of how trust-driven leadership accelerates growth and improves organizational efficiency will provide you with actionable strategies to lead more effectively, create far more innovation and inspire those around you to do the best work of their lives.
Learn how to:
Drawing from his decades of work revitalizing and renewing organizations around the world led Arussy to see how central stories are in transforming organizational culture. Based on his new book, Dare to Author! Take Charge of the Narrative of Your Life, Arussy will teach you how to use the past to create a compelling growth story that engages teams, aligns them with strategic goals, and fosters resilience.
Learn how to:
After you get the theory and the use-cases, come together with fellow executives for facilitated discussions on the key takeaways, share challenges with one another and help each other create an action plan that benefits from others’ experiences and lessons.
Leading a business through this time of unprecedented volatility and change is the challenge of a lifetime. To win—to keep your edge–you need to go way beyond what you already know. You need fresh ideas, deeper insights, new inspirations. And you need them all the time.
You need the Chief Executive Masterclass series.
For the past four years, the Chief Executive Masterclass series has represented the go-to platform for America’s CEOs and senior business leaders to directly engage with the most influential, powerful and trusted business thinkers of our time.
May 22, 2025
August 2025
NOW ONDEMAND
NOW ONDEMAND
From Jim Collins and Patrick Lencioni to John Maxwell, Coach K and more, the Series delivers an intimate, interactive online setting unlike any other. Curated for time-strapped executives, the focus is always on high-value, growth-oriented, practical takeaways you can put to use immediately in your organization.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.