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Author Archives: Dale Buss

Dale Buss
Dale Buss is a long-time contributor to Chief Executive, Forbes, The Wall Street Journal and other top-flight business publications. He lives in Michigan.

Emerging Markets Are Starting to Unravel for Some Companies

Coca-Cola and McDonald’s are the latest global firms to experience the slowdown taking place in emerging markets where U.S.-company CEOs have put a great deal of effort recently. Company chiefs also are being pressed in unprecedented ways by so-called rising “global challenger” companies that are taking more share in their domestic emerging markets and even venturing more boldly than before into western markets.

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A Lesson From Mary Barra on Shifting Strategy Gracefully

As the seasons changed last week, so did Mary Barra’s strategy. Through several high-profile interviews, including Time and The Wall Street Journal, the GM CEO has been trying to move the media away from eight months of preoccupation with dozens of safety recalls, without as much luck as she’d like. So she’s now shifted her angle again, to one she hopes will be more effective for America’s biggest automaker: She is sharing her strategy for the future.

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