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Author Archives: Dale Buss

Dale Buss
Dale Buss is a long-time contributor to Chief Executive, Forbes, The Wall Street Journal and other top-flight business publications. He lives in Michigan.

Governors Are Touting Wins of Large-Scale Manufacturing Facilities in Their States

With the U.S. economic recovery in full swing, governors are going head to head to land the next big manufacturing operation and bring thousands of new jobs to their state. A half dozen or so, including Georgia, Alabama, Mississippi, South Carolina, Washington, and of course, Nevada and Texas—already have major wins to report—but with the ink dry, governors have been quick to look toward their next big win, from companies such as Volvo, which is currently in the market for a state in which to hang its manufacturing hat.

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To Innovate, Mid-Marketers Should Partner With Startups

Dozens of Fortune 500 companies today—ranging from Ford to Google to Nike to Tesco—have been breaking down stereotypical walls and avidly seeking ties with startups and entrepreneurs. In doing so, they are unlocking secrets from their smaller, nimbler counterparts that they can use to grow their businesses.

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More Companies Are Incorporating Social Responsibility Into Their Marketing Strategies

Companies have long been convinced of the ROI that can be generated by performing good will. From enhanced brand reputations and more-productive employees, case studies have shown increases to companies’ bottom lines that can be directly attributed to corporate social responsibility activities. In the first quarter of 2015, businesses' commitment to this strategy was evident.

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8 Characteristics of a CEO With a Great Reputation

What the public thinks of a company’s CEO drives much of what they think of the company itself and has a lot to do with determining the company’s market value. So for the sake of the enterprise they oversee, company chiefs should spend more time cultivating their own, personal “reputation premium.”

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Tax Cuts Are Becoming Governors’ Favorite Economic Weapon

More governors than ever understand and embrace the idea that cutting and reforming taxes is the best way to improve the business climate, promote job creation, and ensure economic growth. So while politicians in Washington may not have gotten that message, about 20 Republican governors are moving forward with pro-growth tax-relief initiatives in 2015. That is on top of the 14 states whose 2014 tax cuts will take effect this year.

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6 Tactics for Fending Off Activist Shareholder Attacks

Attacks on CEOs of large public companies continue to make the news daily. There are lots of ways for CEOs to try to ward off such threats—and most of them have to do with just running a company the right way, with a clear strategy, optimizing opportunities, minding the bottom line, and being able to think like both shareholders and corporate raiders. But what if the wolf is already at the door, and is winning your loyal constituents over to their side? What can and should CEOs do once an activist shareholder has selected him, her, the board or the company as his prey?

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