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Author Archives: Dale Buss

Dale Buss
Dale Buss is a long-time contributor to Chief Executive, Forbes, The Wall Street Journal and other top-flight business publications. He lives in Michigan.

A Lesson From Mary Barra on Shifting Strategy Gracefully

As the seasons changed last week, so did Mary Barra’s strategy. Through several high-profile interviews, including Time and The Wall Street Journal, the GM CEO has been trying to move the media away from eight months of preoccupation with dozens of safety recalls, without as much luck as she’d like. So she’s now shifted her angle again, to one she hopes will be more effective for America’s biggest automaker: She is sharing her strategy for the future.

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