Betsy Grover McGrath

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Betsy Grover McGrath is a writer and editor based in Fairfield, CT. Her work has appeared in 1to1 Magazine, On Wall Street, Financial Planning, and Frozen Food Age.

4 Marketing Areas to Focus on to Make Your Digital Transformation...

Like nearly every other company today, your firm is either going through or preparing for an upcoming digital transformation. And nowhere is this more evident than in your marketing department and budget.

Manufacturers Are Benefiting from Trucking Industry Growth and Reduced Shipping Costs

The trucking industry is on a growth trajectory that is predicted to continue at least through 2022, according to the American Trucking Association (ATA). In addition, reduced fuel prices are leading to more flexible, affordable shipping options.

‘Data Blending’ Offers Competitive Edge for Mid-Market Firms

While all businesses need data, the insight and information gleaned from it are becoming increasingly critical to mid-market enterprises.

Mid-Market Firms Have Higher Risks Related to Cyber Attacks Than Larger...

In two recent studies, one from The Hartford and another from Travelers, the majority of respondents consider cyber intrusion a major risk. Of mid-market firms in the Hartford study, 43% have already experienced a cyber attack. Yet, of those surveyed by Travelers, just 44% said they have the financial resources to recover from one.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Optimism Falls To 12-Month Low In October

Chief Executive’s latest reading of CEO sentiment shows growing number of CEOs disillusioned with short-term economic recovery, as list of issues disrupting business continues to grow.