Jack Rohan

1 POSTS 0 COMMENTS
Jack Rohan is a Sr. Strategist at Avenue, a Chicago-based marketing strategy and activation firm that partners with B2B leaders to transform their brands, align their organizations and engage their markets in bold new ways. He can be reached at jrohan@avenue-inc.com or www.avenue-inc.

How Mid-Marketers Can Influence Beyond Their Size to Achieve Great Growth

“Do more with less.” These are familiar words to the leader of any mid-market company. Unlike their Fortune 500 brethren, they have limited resources and budgets. Yet their goals and expectations are no less ambitious. However, few are truly making a larger impact because they haven’t yet mastered the principles of “influencing beyond their size.”
- Advertisement -
- Advertisement -

FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

SUBSCRIBE TO CHIEF EXECUTIVE

Sign Up to Receive Chief Executive Magazine

Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. Subscribe here.

CEO CONFIDENCE INDEX

CEO Optimism At Lowest Level Since Fall Of 2019

Chief Executive’s November CEO Confidence Index shows optimism among America’s CEOs on the decline, as their rating of business conditions one year out drops to two-year low.