Jack Rohan

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Jack Rohan is a Sr. Strategist at Avenue, a Chicago-based marketing strategy and activation firm that partners with B2B leaders to transform their brands, align their organizations and engage their markets in bold new ways. He can be reached at [email protected] or www.avenue-inc.

How Mid-Marketers Can Influence Beyond Their Size to Achieve Great Growth

“Do more with less.” These are familiar words to the leader of any mid-market company. Unlike their Fortune 500 brethren, they have limited resources and budgets. Yet their goals and expectations are no less ambitious. However, few are truly making a larger impact because they haven’t yet mastered the principles of “influencing beyond their size.”
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