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ChiefExecutive.net

Sarah Clark

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Sarah Clark is the president of Mitchell, a public relations firm that creates conversations between people, businesses, and brands through strategic insights, customized conversations, and consumer engagement. Clark has more than 25 years of experience in corporate communications and a track record of protecting corporate reputations and redefining perceptions in key areas of business.

Brand Management

Finding an Authentic Way to Get Involved in Social Issues

Sarah Clark

Even with the best of intentions, your company's cause sponsorship can lead to backlash and social media shaming—if consumers suspect you're being anything less than authentic.

Personal Effectiveness

4 Steps to Becoming an Influencer Within Your Industry

Sarah Clark

Many CEOs simply think of thought leadership as a marketing strategy, but it has the capacity to change an industry while expanding personal—and company—success.

Brand Management

How to Spot the Warning Signs of a Bad Branding Partnership...

Sarah Clark

Linking efforts with a company means placing your brand perception in someone else’s hands. But recent research points to an 80% corporate partnership failure rate.

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