Finding an Authentic Way to Get Involved in Social Issues
Even with the best of intentions, your company’s cause sponsorship can lead to backlash and social media shaming—if consumers suspect you’re being anything less than authentic.
Even with the best of intentions, your company’s cause sponsorship can lead to backlash and social media shaming—if consumers suspect you’re being anything less than authentic.
Many CEOs simply think of thought leadership as a marketing strategy, but it has the capacity to change an industry while expanding personal—and company—success.
Linking efforts with a company means placing your brand perception in someone else’s hands. But recent research points to an 80% corporate partnership failure rate.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
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