Sarah Clark
Sarah Clark is the president of Mitchell, a public relations firm that creates conversations between people, businesses, and brands through strategic insights, customized conversations, and consumer engagement. Clark has more than 25 years of experience in corporate communications and a track record of protecting corporate reputations and redefining perceptions in key areas of business.
Finding an Authentic Way to Get Involved in Social Issues
Even with the best of intentions, your company's cause sponsorship can lead to backlash and social media shaming—if consumers suspect you're being anything less than authentic.
4 Steps to Becoming an Influencer Within Your Industry
Many CEOs simply think of thought leadership as a marketing strategy, but it has the capacity to change an industry while expanding personal—and company—success.
How to Spot the Warning Signs of a Bad Branding Partnership...
Linking efforts with a company means placing your brand perception in someone else’s hands. But recent research points to an 80% corporate partnership failure rate.
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
CEO Optimism Falls To 12-Month Low In October
Chief Executive’s latest reading of CEO sentiment shows growing number of CEOs disillusioned with short-term economic recovery, as list of issues disrupting business continues to grow.