How Tesla Is Breaking the Big-Budget Advertising Habit
Tesla is the most valuable automobile brand in America, while having no car dealers or advertising. That is not a coincidence.
Tesla is the most valuable automobile brand in America, while having no car dealers or advertising. That is not a coincidence.
As a representative of your company brand and, a brand in your own right, you must set a great example for your team and for all leaders to follow.
In an online world driven by content, some firms are setting aside traditional marketing strategies and replacing them with content strategies focused on owned media to drive customer loyalty and revenue.
In what seems to be part of a last-ditch effort to keep the jackals at bay while other retailers are being devoured around his iconic company, Sears CEO Eddie Lampert has embarked on an aggressive social-media strategy to castigate Sears’ enemies and explain his strategy.
Companies employing personalization programs can double their revenue growth rate, according to new research by Boston Consulting Group.
Superconsumers. If you’re not familiar with the term, you should be able to intuit the meaning of the word.
No matter how good your word of mouth marketing is, you still need to have a marketing plan.
Kasper Rorsted said the company will switch its marketing efforts to digital as young people fix their gazes on mobile devices.
People of all ages appear to be choosing products that are either really good or really bad for them, presenting opportunities for a squeeze on prices.
Kevin Plank has taken out a full-page newspaper ad to clarify his position on immigration after the company’s own celebrity endorsers slammed his support of Donald Trump and an analyst slapped a sell call on its shares.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.