Readership Demographics

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Chief Executive is read by the ‘cream of the crop’ senior top management working in various businesses and industries. They rely on the editorial for ideas, strategies, and tactics needed to create and run an effective organization. Our subscribers place a high value on the magazine, as a source they rely on to learn from their peers and gain best practices.

Chief Executive magazine is read by more than 228,000 CEOs, Chairmen, Vice Chairmen, Presidents, COOs and other top management executives.

  • 87.7% Direct Request.  Controlled Circulation.  BPA Audited.
  • Rate Base: 42,025.
  • Total Readership: 228,000.

Source: BPA Statement December 2007

 Source: 2006-07 Purchase Influence in American Business

Chief Executive magazine readers are the world’s most influential corporate leaders.

  • 78% hold the CEO, Chairman and/or President title
  • 90% serve on one or more corporate boards.
  • Median age 60.
  • 88% graduated from a four-year college or more.
  • Average household income: $809,000; Median HHI: $394,000.
  • Average net worth: $8.7 million; Median net worth: $4 million.
  • 99% own some type of investment.
  • 72% own/lease a luxury vehicle. 
  • Chief Executive has a high concentration (50%+ comp) of readers involved in financial/corporate services, human resources/staffing, sales & marketing, computer technology, and insurance purchase decisions, approving or authorizing any purchase decisions, value of any purchase decisions = $100,000+, job title of senior top management, work for corporations at the headquarters, serving on any company’s board of directors, and primary job function is administration and/or finance.
  • Chief Executive has a loyal readership.  More than three in 10 (37.6%) are regular readers of the magazine, reading 3+ of the last 4 issues and nearly one quarter (23.3%) read 4 of the last 4 issues.

Source: 2004 Erdos & Morgan Subscriber Study

Source: 2006-2007 Purchase Influence in American Business Study, Erdos and Morgan

Chief Executive has a high concentration of readers involved in financial/corporate services, human resources/staffing, sales & marketing, computer technology, and insurance purchase decisions, approving or authorizing any purchase decisions, value of any purchase decisions = $100,000+. They are senior top management working for corporations at the headquarters, serving on any company’s board of directors, with primary job function in administration and/or finance.

Chief Executive has a loyal readership. More than 15% three in 10 (37.6%) are regular readers of the magazine, reading 3+ of the last 4 issues and nearly one quarter (23.3%) read 4 of the last 4 issues.

Median Readers per copy = 5.4 62% of readers pass along their copy to at least one person

CHIEF EXECUTIVE reaches top executives and decision makers across all industries

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